We are seeking an innovative and results-driven Paid Social Specialist to join our dynamic team. You will work closely with our Head of Growth Marketing to execute robust performance marketing campaigns across META and TikTok. This role requires passion and a strategic thinker with hands-on experience in digital marketing, excellent analytical skills, and the ability to manage multi-country paid social campaigns.
Work with the Head of Growth Marketing to execute the company’s performance marketing strategy across multiple countries including UK, EU & DE
Work with the eCommerce team to improve user experience and maximise conversion rates
Undertake daily performance analysis and report back to the Head of Growth Marketing and Product Marketing Manager on overall performance and trends – creative, copy, targeting etc.
In collaboration with the team, drive creative development and optimisation for paid social activations and ensure channel best practice are kept when creative paid social assets are created
Pull and pivot datasets to analyse paid social channel performance by region fit for weekly trade reports
Proven experience in a similar role with a keen interest in beauty and lifestyle trends, as well as Brands.
Previous experience in cosmetics is not mandatory, but may be advantageous.
Numerate and analytical with the ability to produce reports and derive valuable insights and analysis.
A confident self-starter with a strong work ethic and strong team building skills.
Excellent knowledge and strong understanding of the digital landscape and trends.