Martech Strategist – London, UK – Fulltime – Hybrid – London
Reference Code: 476977-en_GB
Contract Type: Permanent
Professional Communities: Software Engineering
Location: London, UK
About the Job you are considering
We are seeking experienced Martech Strategist with strong expertise in banking domain who will overseeing the planning, execution, and successful delivery of projects
Hybrid working:
The places that you work from day to day will vary according to your role, your needs, and those of the business; it will be a blend of Company offices, client sites, and your home; noting that you will be unable to work at home 100% of the time.
Your Role:
We are seeking a visionary Martech Strategist who is responsible for shaping the marketing technology vision, roadmap, and operating model to enable data‑driven, omnichannel customer engagement. This role partners with Marketing, Data, Product, and Technology teams to define use cases, evaluate platforms, architect integrations, and ensure marketing capabilities deliver measurable business outcomes.
Your Skills:
* Martech Strategy Roadmap: Shape Martech strategy and sequenced roadmap tied to business goals acquisition onboarding crosssell retention
* Build martech business case to support leadership buying.
* Use Cases definition: Define and prioritise use cases with clear requirements
* Content Workflows: Advise on content management and marketing workflow management
* Journeys: Advise on omnichannel journey orchestration
* Measurement: Establish KPI framework recommend attribution incrementality approach
* Platforms Integrations: Advise on martech platforms and their comparison and integrations
* Artefacts: Produce execready roadmaps value cases and risk positions
* AIML: Identify opportunities for incorporation of AI in the Marketing process and define controls
Op Model Recommend roles responsibilities RACI workflows
* CXO level communication and presentation skills
We are a Disability Confident Employer:
Capgemini is proud to be a Disability Confident Employer (Level 2) under the UK Government’s Disability Confident scheme. As part of our commitment to inclusive recruitment, we will offer an interview to all candidates who:
* Declare they have a disability, and
* Meet the minimum essential criteria for the role.
* Please opt in during the application process.
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