Job Title
Ecommerce Marketing Manager – FMCG Luxury Consumer Brand
Location
Peterborough, UK (Hybrid: 3 days in office, 2 days WFH)
Package
£65,000 basic + benefits including private health insurance
Job Overview
Are you a hands‑on, data‑driven Ecommerce Marketing Manager ready to take full ownership of a premium D2C brand’s digital sales and P&L? We're not looking for a traditional marketing manager; we're seeking a Digital Sales expert to be the engine of online growth. You'll take full ownership, replacing external agencies and controlling the entire e‑commerce journey from start to finish.
Responsibilities
* Develop and execute comprehensive e‑commerce strategies to grow digital sales and maximize ROI.
* Take hands‑on daily sales and operational management of core platforms: Shopify and Amazon.
* Control and optimize all paid advertising—running effective Meta, Google, and Amazon middle/bottom‑of‑the‑funnel campaigns.
* Achieve online sales KPIs, including net sales, ATV, conversion rates, customer retention, gross profit, and P&L analysis.
* Use data analysis and insights to monitor key metrics, optimize the customer journey, and lead A/B testing.
* Ideate and build automated email flows, manage loyalty programs, and drive customer retention.
Qualifications
* 4+ years of demonstrable success on the Shopify platform and its apps.
* Proven e‑commerce sales development experience with B2C (D2C) propositions.
* Hands‑on experience with paid search (Google) and paid social (Meta).
* Experience managing & implementing SEO.
* Excellent written skills (native‑level English) and strong copywriting ability to maintain brand tone of voice.
* Bonus: 2‑4 years of experience managing sales through Amazon.
* Bonus: Keen interest in the food industry or premium consumer lifestyle setting.
Interview Process
1. Interview with Head of Marketing.
2. Face‑to‑face meeting with senior leadership team.
Employment Type
Full‑time
Seniority Level
Mid‑Senior level
Job Function
Marketing
Industries
Food & Beverage Services, Food & Beverage Retail, Wholesale Food & Beverage
Equal Opportunities
We are an equal opportunities employer and value diversity. We encourage applications from all qualified individuals regardless of race, religion, gender, sexual orientation, disability, or age. We are committed to creating an inclusive environment where everyone feels valued and respected. *Please note that while we will try to respond to all applications, sometimes the sheer volume of responses means we can only focus on successful applicants. You should hear from us within 2–5 days if you have been successful.
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