Digital Marketing Executive (PPC Exec)
Currys London Campus at Waterloo
Permanent
Full Time
Grade 3
We’re iD Mobile, one of the UK’s leading mobile virtual network operators. We launched in May 2015 and have over 1.7 million Pay Monthly customers. We offer everything from super‑value Pay‑as‑you‑go and SIM‑only deals to the latest smartphones from the big‑name manufacturers. We’re delighted about our success so far and have very ambitious plans for the future.
iD Mobile is an exciting place to work. We’re a relatively young and dynamic start‑up, and we value innovation, imagination, and creativity. If you’ve got a great idea, we’ll help you run with it. We’re passionate about finding new ways to address our customers’ needs. We’re a little different from other start‑ups because we’re part of Currys PLC, Europe’s leading electrical and mobile retailer. So, while iD Mobile has only been going for a few years, we’re part of a much bigger family.
Key Responsibilities
* Deliver against both personal and business KPIs
* Support your manager in form, owning, implementing and measuring performance against a "paid" channel strategy
* Work closely, and independently, with our agency to plan, brief, execute and optimise all campaigns to deliver against business objectives, both financially and strategically
* Deliver and manage new product launches across your channels
* Drive conversion of journeys through analyses and optimisation with the support of your colleagues in Digital Insight, UI/UI and e‑commerce
* Carry out onsite journeys analysis to continuously enhance efficiency of your channels
* Analyse Google, Microsoft and wider industry insights & trends to inform data‑driven decisions
* Oversee and analyse existing campaigns performance and manage optimisation through agency and internal teams
* Propose creative and engaging copy for digital ads in your channel
* Own periodic and ad‑hoc reporting (performance as well as strategic/developmental) for your channel
* Present insights and reporting to audiences ranging from your manager to the online team and, from time to time, all of the iD business
* Write creative and engaging copy to highlight key USPs for digital ads
* Build and maintain a performance tracker to share the health of PPC/PMax/Shopping programme with iD management
* Produce detailed analysis and reports for weekly & monthly performance of Paid Search channel
Required Skills & Experience
* A good understanding of how PPC/PMax/Shopping fit into the wider digital strategy
* Previous experience working as a PPC executive, analyst or specialist within a search agency or an in‑house digital team
* Experience owning a PPC channel’s account structure, budget tracker and key KPIs
* Good interpersonal skills to manage relationships with internal and external stakeholders, with a strong ability to present information effectively to a range of audiences
* Strong commercial aptitude with effective communication skills
* Well‑versed with new ad technology including PMax & DSAs to drive better value for business
* Ability to independently manage campaign briefs for the agency, liaising with marketing, design and trading teams
* Experience of working with tools such as Google Ads and Google Analytics
* Excellent skills in Microsoft Excel and data manipulation
* Highly organised and detail‑minded in order to effectively manage commercially confidential documentation
* Strong problem‑solving skills and a good level of mathematical ability
* Excellent attention to detail
* Creative writing skills
Desirable
* Experience with Power BI
* Ideally formally trained in digital marketing, e‑commerce or variants thereof
Why Join Us
We know our people are the secret to our success. That’s why we’re always looking for ways to reward great work. You’ll find a host of benefits designed to work for you, including:
* 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
* Life Assurance
* Fantastic colleague discounts on tech with Currys and iD Mobile
* Access to Champion Health
* Hybrid working (with an expectation to meet in person 2‑4 times per month)
Join our team and we’ll be with you every step of the way, helping you develop the career you want with new opportunities, ongoing training and skills for life.
Every voice has a space at our table and we’re committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application, apply at careerscurrys and we’ll do our best to help.
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