About the role Are you a strategic marketing leader with a passion for driving pipeline growth and revenue impact in the SaaS space? Were looking for an experienced and results-oriented Head of Demand Generation to take ownership of our demand strategy
delivering scalable, high-performing campaigns that fuel our growth engine.
This is a key leadership role within our high-performing marketing team. You will work cross-functionally with Product Marketing, Brand, and Sales to execute data-driven programs that engage target audiences and convert interest into qualified pipeline. Youll oversee core performance marketing channels, including paid media, SEO, lifecycle marketing, and campaign execution.
This is a rare opportunity to join a fast-growing SaaS company at a pivotal stage, with the autonomy and support to make a significant impact on business outcomes.
If you're ready to lead with both strategy and execution, and thrive in a high-performance, data-driven environment
wed love to hear from you!
Key Responsibilities
Strategy & Leadership
Define and implement the end-to-end demand generation strategy to achieve monthly, quarterly, and annual pipeline targets. Own the marketing-sourced pipeline goal and optimise for CAC, ROAS, conversion rates, and funnel health. Lead and mentor a high-calibre team of paid media, campaign, and lifecycle specialists.
Campaign Planning & Execution
Plan and execute multi-channel, integrated campaigns that align with key business priorities and revenue goals. Partner with Product Marketing and Brand to align messaging, creative, and campaign themes. Drive campaign performance across all funnel stages
from awareness and engagement through to MQL and SQL conversion.
Paid Media
Own the media strategy and oversee paid channels, including search, social, display, and retargeting. Test and iterate continuously on creative, targeting, and bidding strategies to maximise channel efficiency and effectiveness.
SEO
Own the SEO strategy to improve rankings, drive high-intent organic traffic, and support pipeline growth. Collaborate with content, web, and brand teams to optimise on-page, technical, and off-page SEO improvements. Conduct keyword research, monitor performance, and implement continuous improvements across key web properties.
Lifecycle & Nurture
Develop and optimise lifecycle journeys across our channels, and marketing automation platforms. Improve conversion through segmentation, nurture sequencing, and lead scoring.
Analytics & Optimisation
Collaborate with Marketing Ops to build dashboards and attribution reporting. Use data to inform decisions, refine targeting, and improve channel mix effectiveness.
Skills & experience Educated to degree level or equivalent qualification. 6+ years in B2B marketing, with 2+ years leading a demand generation or growth team. Proven track record in delivering qualified pipeline in a fast-paced SaaS or technology environment. Hands-on experience with paid media channels, campaign strategy, and marketing automation tools. Strong understanding of the full marketing funnel and B2B buying journey. Proven SEO wins (traffic + pipeline). Data-driven with a test-and-learn mindset. Comfortable collaborating with sales, product, and brand teams. Experience managing budgets and external agencies.
Benefits & culture Part of the Zellis Group,Moorepayisa team ofover500friendly professionalsacross four offices in Swinton (Manchester), Sheffield, Birmingham and Kochi (India).Werepassionate about making Moorepay a fantastic place to work for every single one of our colleagues.The average length of service at Moorepay is 12 years, which speaks for itself!
To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all.
Heres what youll gain if youjoin our team:
A career packed with opportunity, in a stable and growing company. A comprehensive programme of learning and development. Competitive base salary. 25 days annual leave, with the opportunity to buy more. Youll even get your birthday off as well! Private medical insurance. Life assurance 4x salary. Enhanced pension with up to 8.5% employer contributions. A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
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