Brand Manager
Salary: £55,000 – £62,000 DOE / + Annual Bonus of up to 9%* + Excellent Benefit package
About the Role
An exciting opportunity has arisen for a Brand Product Manager to join a leading ambient food brand. This role will take ownership of a large and growing product portfolio, driving commercial growth through data‑led insights, strategic product range optimisation and innovation development. The Brand Product Manager will translate consumer insights and market data into actionable product strategies. Working at the intersection of brand, category and innovation, you’ll partner closely with the Category team, New Product Development function and Innovation team to shape product roadmaps that deliver both consumer relevance and commercial success. This is not a creative execution role – instead, you’ll be the analytical powerhouse who uses data to make informed decisions about product portfolio performance, range optimisation, NPD opportunities and commercial positioning.
Key Responsibilities
Product Portfolio Management & Optimisation
* Responsibility for product portfolio performance – from insight generation through to strategic planning and commercial evaluation
* Lead product range reviews and optimisation using robust data analysis to drive portfolio upgrade and rationalisation decisions
* Conduct regular performance tracking of KPIs and report commercial insights to senior leadership team
Consumer Insights & Data Analysis Leadership
* Lead consumer insights generation for current range and potential extensions using Circana, Kantar, YouGov and other data platforms
* Translate market trends, category dynamics and consumer behaviour data into strategic product recommendations
* Conduct competitor analysis and market landscaping to identify white space opportunities
* Build business cases for NPD and portfolio changes grounded in robust consumer and commercial data
Cross‑Functional Collaboration & Stakeholder Management
* Work closely with Category, NPD and Innovation teams to develop integrated product roadmaps
* Partner with Technical team on packaging development, compliance and product specifications
* Align with UK and international stakeholders on product initiatives and brand standards
What we’re looking for
Essential Experience & Skills
* Proven experience in product management, brand management or category roles within B2C FMCG environment
* Strong analytical capabilities with demonstrated experience using syndicated data platforms (Circana/Nielsen/Kantar essential)
* Ability to translate complex data into clear commercial insights and actionable recommendations
* Experience developing business cases with financial modelling and ROI analysis
* Track record of managing product portfolios and driving range optimisation
* Strong project management skills with ability to work independently and manage multiple priorities
* Excellent stakeholder management across cross‑functional teams
Desirable Experience
* Food industry experience, particularly ambient/packaged food categories
* Experience working with Technical/R&D teams on product specifications
* Category management or commercial analytics background
* Exposure to pricing strategy and promotional effectiveness analysis
Education & Qualifications
* Degree level qualification to 2:1 standard (essential)
* CIM qualification, other marketing/commercial qualification or MBA (desirable)
* Strong proficiency in Excel and data analysis tools
Benefits
* Bonus: up to 9% per annum, split 6 monthly *Note this is not guaranteed
* Holidays: 25 days, increases with service to 28 days.
* Pension: Group personal pension, company contribution of 4%.
* Life Cover: 3 x your salary in the event of your death to your nominated beneficiary.
* Occupational maternity pay plus SMP.
* Accident Cover: Disability compensation Payment.
* Medicash plan: Individual Cover or Family. Employee has the option to increase the benefit.
* Employee Star Award.
* Employee Assistance Programme.
* Free lunches every day.
* Annual company BBQ.
* Annual flu vaccination.
Why Join Us?
You’ll be joining a brand with heritage and ambition, working on a portfolio that’s experiencing exciting growth. This role offers genuine ownership and the opportunity to shape product strategy with tangible commercial impact. You’ll work collaboratively with passionate teams across Category, Innovation, Marketing and Commercial functions in an environment that values data‑driven decision making and consumer‑first thinking.
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