* Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
* Deploy successful marketing campaigns and own their implementation from ideation to execution
* Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
* Produce valuable and engaging content for our website and blog that attracts and converts our target groups
* Build strategic relationships and partner with key industry players, agencies and vendors
* Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
* Oversee and approve marketing material, from website banners to hard copy brochures and case studies
* Measure and report on the performance of marketing campaigns, gain insight and assess against goals
* Analyze consumer behavior and adjust email and advertising campaigns accordingly
#J-18808-Ljbffr