An exciting new opportunity has arisen for a dedicated Hybrid Content & Social Media Marketing Manager to take the digital presence of one of the UKs leading healthcare providers, based in Suffolk, to the next level.
This is an outstanding opportunity for a proactive digital leader to thrive within an in-house environment. You will be responsible for leading and shaping the company social media strategy across rapidly growing divisions, playing a key role in their continued success.
Key Responsibilities
* Proactively audit current output and design a unified strategy that works at the corporate brand level, right down to the hyper-local care home and branch level.
* Partner with our Digital Marketing Manager, Web Developer, and Graphic Designers to build seamless, high-converting integrated marketing campaigns.
* Optimise our output for Return on Investment (ROI), shifting focus entirely away from likes/shares to hard lead generation and reduced Cost Per Acquisition (CPA).
Preferred Skills and Experience
* You understand how to market highly sensitive, emotional services (adult social care/dementia) while maintaining strict regulatory (CQC) compliance and resident dignity.
* Proven experience creating engaging content across multiple social media platforms, including Facebook, Instagram, LinkedIn, TikTok and YouTube.
* Strong copywriting and storytelling skills, with the ability to create content that resonates with families, residents, healthcare professionals and wider communities.
* Ability to capture and produce high-quality photo and video content, including filming, editing and optimising content for different platforms.
* Excellent understanding of social media trends, algorithms and best practices to maximise engagement and audience growth.
* Experience managing social media communities, responding to enquiries and maintaining a positive brand reputation online.
The successful candidate will receive an excellent salary of GBP40,000 per annum. This exciting position is a Hybrid role – 3 days working from home and 2 days per week at the head office.
Benefits
* 10% performance based bonus
* Comprehensive induction and training programme
* Opportunities for career development and progression
* Employee Assistance Programme
* Blue Light Card Scheme
* Loyalty Bonus
* Full DBS disclosure paid for
* Private Healthcare
* Employee Wellness Health Assured Benefit Programme
* Employee Benefits & Discount Scheme
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