Job Purpose Summary
As a Business Development Manager, you will play a key role in increasing sales and enhancing brand awareness for the Cables and Datacentre Product Portfolio in the UK market. A primary focus of this role will be expanding our customer base for cables and connectivity whilst driving new vendor sales within existing CMS customers. Your responsibilities will centre on growing cables, connectivity, and datacentre brands across key customer pillars, including VAR/MSP, Installers, electrical wholesalers, independent retail and e‑tail. You will work closely with CMS sales teams to identify opportunities, maximise product breadth, and drive sell‑out initiatives. Success in this role requires building and maintaining strong cross‑functional relationships, ensuring collaboration between CMS Product Management, Sales and Marketing teams. Developing strategic relationships with vendors and customers will be a key priority. You will be responsible for achieving KPIs aligned with both vendor and company business strategies while continuously developing your expertise to effectively promote solutions to customers. A strong understanding of the distribution go‑to‑market strategy is essential, along with the ability to position products effectively within customer pillars. An integral part of this role will involve actively engaging with both new and existing customers. You will use a variety of communication methods, including face‑to‑face meetings, phone calls, social media, email and video conferencing to build relationships and drive sales. Manage pipeline and provide weekly business forecasts in collaboration with CMS sales teams and customers.
Key Responsibilities
* Propose quarterly and annual sales targets per sales team/territory for the CMS Sales Budget.
* Develop and execute Strategic Business Plans, ensuring quarterly objectives and KPIs are met.
* Collaborate with CMS Marketing and Vendors to enhance brand and product awareness in target markets.
* Create and implement growth plans with key customers and channels to drive incremental business.
* Develop initiatives to increase traffic and sales through the CMS E‑Commerce Platform.
* Provide training and coaching to CMS and customer sales teams, enabling them to effectively promote the product portfolio.
* Clearly communicate CMS’ value proposition and strategy to differentiate it from competitors.
* Maintain high levels of customer service, ensuring CMS remains a key and valued supplier.
* Drive new product launches and promotions for key product lines in collaboration with CMS marketing, sales, vendors and support teams.
* Represent CMS Distribution professionally, acting as an ambassador and role model for the company’s values.
Skills & Personal Attributes
* Minimum 2 years’ experience in a Sales or Product Management role.
* A track record of exceeding targets and generating new opportunities.
* Experience in Product/Vendor Management at vendor, reseller or distributor level.
* Excellent communication skills, both written and verbal, with the ability to engage effectively face‑to‑face and remotely.
* Professional, mature, and responsible attitude towards the role.
* Ability to collaborate effectively across various functional areas, including Operations, Marketing, Sales and Support.
* Strong organisational skills with the ability to manage time and priorities effectively.
* Proactive and self‑motivated and able to take initiative and thrive in a dynamic sales environment.
* Commercial awareness with strong negotiation and influencing skills.
* Confident in delivering presentations to both customers and internal teams.
* Proficient in Microsoft Office Suite, including Excel and Powerpoint.
Key Traits
CMS believes that a diverse and inclusive workforce enriches and is integral to the success of our company. We value diverse opinions and perspectives, and therefore welcome candidates from all backgrounds including but not limited to ethnicity, gender, age, nationality, culture, religious beliefs, sexual orientation and neuro‑diversity.
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