Join giffgaff at a defining moment as we reset our brand and reinvent how we show up in culture. As Social Media Manager, you’ll play a central role in bringing this ambitious new vision to life – transforming our social channels into a destination for discovery, entertainment and community. This isn’t about transactional content; it’s about shaping conversations, proving our brand promise through what we do, and building a social presence people actively seek out. You’ll drive organic discoverability on TikTok, Instagram and YouTube, and launch our first long‑form podcast series in 2026.
Blending creative instinct with strategic thinking, you’ll lead the development of an always‑on content ecosystem that turns big ideas into culturally relevant, platform‑native content. You’ll lead agency partners, optimise content for search and discovery, and use data to uncover insights that go far beyond vanity metrics – demonstrating real business impact. As a true brand guardian and social‑first creator, you’ll ensure everything we publish reflects our values while feeling authentic, entertaining and community‑led.
This role will require travel to London or Uxbridge 4‑6 times per month.
Do you want to join a connectivity provider that’s up to good? At giffgaff, we do things differently. We call out the bad and find a better way. We're laser‑focused on flexibility, value and mutual good. And we're proud to be a certified B Corp. This means we've joined a network of more than 2,000 UK companies who want to make a positive impact on people and the planet.
The must haves
* Extensive background in organic social media management & social media channel management within an agency or high‑growth brand environment, with a track record of scaling engagement through data‑driven editorial calendars.
* Experience managing production budgets and delivering “boosted” organic strategies; you will know how to leverage paid spend to amplify high‑performing organic content.
* Ability to navigate complex environments, acting as the primary link between internal marketing stakeholders, creative teams, and external agencies to ensure brand consistency and project deadlines.
* Experience using social listening tools and in‑platform analytics to measure performance, optimising high‑performing organic content.
* An understanding of the changing search landscape within social, and how to create native content that supports citation from the LLM’s
The other stuff we are looking for
* Experience being involved with a podcast production or the production of a long‑form video series.
* Experience in cutting down long‑form assets (specifically podcasts or long‑form video) into high‑performing, platform‑native formats like Reels, TikToks, to maximise reach.
* Confident in jumping behind (and in front) of a camera to make quick turnaround social content yourself.
What's in it for you
Our goal is to celebrate our people and their lives. We aim to create a culture that empowers everyone to bring the best versions of themselves to work each and every day. We believe the most inclusive and diverse culture makes for a better business and a brighter world.
Working at giffgaff means you get a bumper reward package bursting with benefits, and loads of extras you can add if you'd like. These are designed to support both you and your loved ones, ensuring that you're covered no matter what life throws your way.
We're all about hybrid working here, so expect to have a base location where you'll have the right facilities to enable amazing collaboration and quality time with your team, alongside all the right kit to work from home too.
Next steps
If we feel like a place where you can belong, we'd love to learn more about you as a person and your experience to date. Once you've submitted an application, the next steps of the process, if successful, are likely to include a call from one of our Talent Acquisition Partners. Please note: Applications will be reviewed, and interviews conducted throughout the duration of this advert, therefore we may bring the closing date forward. We encourage all interested applicants to apply as soon as possible. If you're offered a job with us, it will be conditional, based on the passing of background checks. All roles require a criminal record check and some roles need a financial probity check. Your recruiter can provide you with more information, if needed.
Thanks for your patience and for showing an interest in joining the giffgaff family.
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