Job DescriptionDescription
Position at GroupM Nexus
Activation Planning Manager
About EssenceMediacom
EssenceMediacom, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the WPP Office on Southwark Bridge with some of the best views the city has to offer. We serve a diverse range of clients including Google, ITV, Airbnb, BT/EE, NBCUniversal, among others.
Visit www.essencemediacom.com for more information.
About the team
The Activation Planning Manager is an expert in the paid media landscape and consumer interaction. They architect and steward holistic media plans, owning the creation of plans, cross-channel budget allocation, in-flight optimisation, reporting, and post-campaign analysis. They are the key contact for clients, providing a unified view of campaigns from planning to post-campaign analysis.
Position
The Activation Planning Manager contributes to executing biddable media activities, building cross-channel knowledge and supplier relationships to support testing, analysis, optimisation, and campaign management. They will lead activation efforts related to Mars in EMEA, focusing on leveraging knowledge of biddable channels and reservation-based media buying to achieve expertise across multiple channels.
The role involves creating and managing media plans to maximise awareness and sales growth for Mars, through effective planning, optimisation, and analysis. They will manage day-to-day media plan implementation, ensuring objectives are met amidst market changes, and stay informed on new developments in media marketing.
Responsibilities
1. Create cross-channel media plans and forecasts.
2. Use performance and audience data to support planning recommendations.
3. Determine optimal media mix through ongoing optimisation.
4. Collaborate with activation teams via clear briefs and evaluations.
5. Manage the overall campaign plan and serve as the main client contact.
6. Develop testing plans and supporting materials.
7. Create cross-channel reporting templates and generate insights for optimisation.
8. Review reports, develop insights, and provide recommendations.
9. Engage with vendors to stay updated on offerings.
10. Contribute to internal case studies and best practices.
Required Skills and Knowledge
* Experience in cross-channel planning for performance clients.
* Strong numeracy and analytical skills to identify trends and opportunities.
* Enjoyment and experience in campaign reporting and insights generation.
* Excellent organisational and project management skills.
* Effective communication skills, confident in client interactions.
* Critical thinking and problem-solving abilities.
* Experience managing teams or projects.
* Forecasting and budget management skills.
* Knowledge of campaign metrics and measurement techniques.
* Proficiency in spreadsheets (formulas, pivot tables, etc.).
Experience
Proven experience in cross-channel performance media at a Senior Executive or Manager level.
Additional Notes
This description is not exhaustive; duties may change. We are an equal opportunity employer and value diversity. Applicants must have the right to work in the UK.
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