Marketing Lead
Devon & Pembrokeshire Hyper Local Campaign Management
Utilities, Telecoms, Fibre, Broadband, Internet, ISP Local Marketing
@mecscomms is hiring for a remote based, home working - Marketing Lead to work for a leading Fibre Optic, Telecommunications, Internet & Broadband service provider. The Marketing Lead will bring national marketing strategy to life at street level, creating locally relevant campaigns, events & activations that feel personal & meaningful to local communities & that drive tangible commercial results across Devon & Pembrokeshire. If you've got community led marketing experience across digital, events & traditional media, with an ability to deliver sales-led, locally focused campaigns, I'm keen to hear from you.
Position: Community Marketing Manager, Local Campaign Manager, Activation Manager, Multi-Channel Marketing Lead, Integrated Marketing, Demand Generation, Customer Engagement, Regional Brand Champion, Acquisition Marketing Specialist
Purpose: Design, execute & optimise region-specific marketing campaigns that directly support sales growth & community engagement in targeted local areas
Location: Work from home - remote working - anywhere UK
Role Type: Full Time, Fixed Term, Temporary Contract, FTC
Duration: ASAP until 18/12/2025
Hours: Monday - Friday 09.00 - 17.30
Salary: £35,000 - £45,000 basic + benefits, pro rata, per annum
Key Activity:
* Plan & deliver local marketing campaigns
* Drive measurable sales & customer growth
* Adapt messaging to reflect local tone
* Collaborate with field teams & local partners to boost campaign reach
* Execute full-funnel marketing activity across digital, print, events, & community channels
* Represent the brand, attending activations & engage with stakeholders
* Track performance, analyse results & optimise campaigns
* Act as regional marketing insight expert
* Shape & deliver strategy
We're looking for a Marketing Lead who doesn't just 'do' hyper-local marketing, you live & breath it. You'll own & deliver game changing marketing campaigns where your intimate knowledge of local communities becomes your secret weapon. This isn't about parachuting in with London-centric ideas, it's about understanding why someone in Okehampton thinks differently to someone in Salcombe, or why Fishguard requires a completely different approach to Narberth.
Your Mission: Make Marketing Matter in Real Communities
Transform telecoms & broadband marketing from boring corporate noise into compelling, locally relevant campaigns that actually get people talking, engaging & most importantly, buying.
* Know Devon like the back of your hand? From Exeter's Cathedral Quarter to Plymouth's Barbican, Dartmoor's moorland communities to Torquay's English Riviera
* Understand Pembrokeshire's pulse? From Tenby's seaside charm to Haverfordwest's market town mentality, St Davids' coastal culture to Milford Haven's industrial heart
* Get frustrated by generic campaigns that miss the mark in rural & coastal communities?
* Thrive on turning local insights into sales gold?
Be the Marketing Hero Your Region Deserves! - Own 360 campaign mastery:
From digital wizardry to door drops, local radio to pop-up events, Facebook ads to farmers' market sponsorships. Watch your campaigns drive genuine sales uplift in communities that actually matter to you
Creative Freedom Meets Commercial Reality
* Remote-first role with the autonomy to make decisions that drive results
* Manage meaningful marketing budgets & see direct ROI from your strategic choices
* Blend traditional & digital like a marketing alchemist
* Add 'Hyper-Local Marketing Expert' to your CV with proven results
* Network to build local relationships with businesses, community leaders & industry contacts
* Lead local market penetration
Devon Expertise:
Know the difference between marketing to Plymouth's urban professionals vs Dartmoor's farming communities? Your local knowledge is pure marketing gold. Target Areas Include: Ashburton * Barnstaple * Bideford * Bovey Tracey * Brixham * Crediton * Dawlish * Exeter * Ilfracombe * Okehampton * Plymouth * Salcombe * Sidmouth * Tavistock * Tiverton * Torbay * Torquay * Totnes * Woolacombe
Pembrokeshire Expertise:
Appreciate why Tenby's seasonal tourism economy requires different campaign timing to Milford Haven's year-round industrial workforce? Your regional insight is our marketing superpower.
Target Areas Include: Fishguard * Haverfordwest * Jameston * Milford Haven * Narberth * Neyland * Newport * Pembroke * Pembroke Dock * Penally * St Brides * St Davids * Templeton * Tenby
Responsibilities:
* Craft campaigns locals actually care about
* Use regional insights to create messaging that resonates
* Drive measurable sales results - not vanity metrics, but real revenue growth in your chosen region
* Collaborate with field teams who know every village pub landlord & parish council chair
* Manage multi-channel campaigns from conception to conversion
* Travel for impact - regular visits to London, your region, & campaign activations
Marketing Arsenal:
* Local newspaper partnerships & radio sponsorships
* Geo-targeted Facebook & Google campaigns that actually convert
* Door drop strategies that don't end up in the bin
* Community event sponsorships & pop-up activations
* Influencer partnerships with genuine local voices
* Direct mail that gets opened because it speaks their language
Candidate profile:
* 5+ years marketing experience across digital, traditional, & experiential channels
* Proven hyper-local campaign success with measurable sales outcomes
* Regional expertise in Devon OR Pembrokeshire communities, culture, & consumer behaviour
* Independent working style - you thrive without constant supervision
* Travel flexibility - happy to visit communities, attend events, & meet stakeholders
* Telecoms, internet & broadband sector experience beneficial
* Understand the unique challenges of marketing utility services
* Field marketing background, you've worked alongside sales teams on the ground
* Local network connections, established relationships with regional businesses, media, or community groups
* Rural marketing experience - you understand the challenges & opportunities in non-urban markets
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@mecscomms: uniting opportunity with ambition in Telecoms | Media | Technology
@mecscomms is the brand name of MECS Communications Ltd who provide permanent & contract recruitment consultancy service as an Employment Agency & Employment Business.
For more information or a list of current vacancies, please see our web site at mecscomms.co.uk
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