We are seeking an experienced and dynamic
Social Media & Marketing Manager
to join our team. The ideal candidate will have a strong background in marketing and creating content for D2C brands, particularly in the US market, and will be based in the Delhi NCR region.
Key Responsibilities:
1.
Set Up and Manage a Show Kitchen:
• Plan and establish a show kitchen, either by hiring a dedicated space or attaching it to the office.
• Oversee the hiring of chefs, videographers, and other necessary personnel for content creation.
• Ensure the kitchen is equipped with all necessary tools and resources to support content production.
2.
Content Creation:
• Develop high-quality, engaging content featuring our enameled cast iron cookware.
• Collaborate with chefs, influencers, and content creators to create recipe videos, tutorials, and product showcases.
• Focus on creating content that appeals to American audiences, ensuring relevance to 70% of our target market.
3.
Social Media Management:
• Strategize, plan, and push content across all social media channels to boost engagement, grow followers, and drive sales.
• Monitor performance metrics and optimize campaigns for maximum ROI.
4.
Team Building:
• Gradually build and lead a team of content creators, marketers, and support staff to scale operations.
5.
Marketing Strategy:
• Design and implement marketing campaigns tailored to the US D2C market.
• Leverage market insights to position FIREUP as a leading cookware brand internationally.
Qualifications:
• Proven experience in social media management and marketing for D2C brands.
• Familiarity with the US market and an understanding of audience preferences.
• Strong skills in content creation and collaboration with chefs or influencers in India.
• Experience in setting up and managing teams.
• Excellent project management and organisational skills.
• Based in Delhi NCR (Delhi/Gurgaon/Noida).
• Marketing degree is not as relevant as past work experience and drive.
Why Join Us?
FIREUP is a premium cookware brand specializing in enameled cast iron cookware. Known for its innovative designs and unparalleled quality, our products are tailored for the global market, with a strong focus on the US. We are dedicated to creating content and campaigns that inspire home chefs and professionals alike while driving engagement and sales.
• Be part of the starting team of one the fastest-growing premium cookware brands in the world.
• Work on exciting projects with creative freedom and the resources you need to succeed.
• Collaborate with top chefs and influencers to create impactful content.
• Play a key role in shaping the brand's presence and driving its growth in the US market.
How to Apply:
If you're passionate about social media, content creation, and driving brand success, we'd love to hear from you Send your resume and portfolio to
Let's FIREUP your career