Head of Marketing & Communications - Wigan, Greater Manchester, Were looking for a dynamic Head of Marketing & Communications to lead our marketing function, grow brand visibility and drive membership growth across our expanding gym network. Youll bring strong commercial thinking, creative flair and a data driven approach to deliver high impact, high performance marketing.
Leadership & Strategy
* Lead, develop and inspire a multidisciplinary marketing team.
* Own annual planning, budgeting and full funnel marketing strategy.
* Foster a collaborative, creative and performance led culture.
Growth & Campaigns
* Lead paid media across search, social and influencer channels to deliver strong ROAS.
* Manage brand campaigns and agency partners to deliver standout creative.
* Oversee organic social and creator activity to build awareness and engagement.
Retention & CRM
* Reduce churn and increase lifetime value through improved customer journeys.
* Optimise CRM, onboarding and comms workflows.
* Use A/B testing to improve conversion, pricing and offers.
Digital Experience
* Support optimisation of website and app journeys.
* Improve UX and conversion across all digital touchpoints.
Data & Insight
* Track KPIs using GA4 and other analytics tools.
* Produce clear reports and insights for senior stakeholders.
* Use data to shape strategy and maximise performance.
PR & Communications
* Lead digital PR to enhance brand reputation and support SEO.
* Align activity with internal teams across Legal, Operations and Commercial.
* Oversee internal communications to support engagement.
Experience & Skills
* Senior marketing experience within fitness, leisure or subscription based brands (c. £10m+ turnover).
* Proven success driving membership acquisition, brand growth and retention.
* Handson experience with paid media, influencer marketing, CRM and analytics.
* Strong stakeholder and presentation skills.
Personal Attributes
* Thrives in a fast paced, entrepreneurial environment.
* Passionate about fitness and tuned into Gen Z culture.
* Resilient, detail driven and highly organised.
* Collaborative and willing to be hands on when needed.
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