Head of ecommerce

Ancient Remedies is a DTC wellness brand built around a flagship product. We've scaled primarily through direct-response funnels and continuous A/B testing, and we're now pivoting toward a branded operation — growing AOV and LTV, building out organic Shopify, and evolving from a single hero SKU into a broader catalogue. We're hiring a Head of Ecommerce to own the conversion engine end-to-end through that transition.

This role owns: revenue-per-visitor across the storefront and funnels, and the shape of the offer itself: setting the testing roadmap across sales pages, upsells, checkout, and landing pages; sourcing and validating new angles, new formats, and better offers; leading the technical implementation of those tests; and owning error handling and QA across the stack.

The Team: They'll inherit an existing team across strategy, copy, development, and design, with room to build it out wherever they see gaps.

Reports to: one of the Founders and handles the handoffs with our external email/SMS agency and internal engineering team on pixel integrity, tracking, and order-sync.

The right person is:

• Obsessed with optimization and the process side of it — someone who instinctively sets up the systems, rituals, and scorecards that guarantee continuous improvement across every surface they own, not just the ones in vogue this quarter.
• They've run a meaningful DTC ecommerce operation before at comparable scale, with real operator experience in both a major ecommerce platform and a funnel-builder.
• They know direct-response cold and have a credible view on moving a business from pure DR into something more durably branded — how to grow AOV without killing CVR, how to lift LTV through product mix and post-purchase, how organic Shopify fits alongside funnel traffic.
• They live in the data — ROAS, CVR lift, stat-sig — and can walk through their test-prioritization framework in the first call.
• Comfortable managing a distributed team across time zones and creatively literate enough to tell good copy from bad even though they won't be writing it.

Must-haves:

• Own all CRO - new funnel builds, optimization of existing funnels, full test pipeline. Grow CM/1 contribution.
• Establish and own tracking + reporting - accurate, useful metrics that depict success/failure honestly. Every report ties to a tight KPI worth optimizing for.
• Establish and own the critical checklist - tax collection, order passback, QC, page integrity, the technical baseline that must always work.
• Build a self-improving testing system - quality of tests, hit rate, and quality of new angles / bundles / upsells all rise quarter over quarter.
• Team management - workflows, hiring, growing or firing, until a quality bar is met across every role.
• Own the Shopify site - previously neglected; now a real conversion surface.
• Take over the in-house funnel transition.
• Customer signal intake from CS, comments, reviews flowing into the testing roadmap
• Cross-department interfaces - clear handoffs with Email/SMS, Engineering, Supply, Product, Compliance
• Pipeline for external requests into CRO
• Marketplaces

What We Offer:

• Competitive salary - Benchmarked to market rate with regular reviews as we grow.
• Performance bonuses - Your results are recognized and rewarded. We celebrate people who move the needle.
• Fully remote - Work from wherever you do your best thinking. No commute, no compromise.
• Flexible hours - Async-friendly and autonomy-driven. We care about output, not when you’re online.
• 22 days PTO - 22 days paid holiday plus 4 paid sick days — no questions asked.
• WFH equipment budget - One-time budget to get your home office set up with the IT equipment you need from day one.
• Learning budget - Annual allowance for courses, books, and anything that helps you grow.
• Real ownership - At 100 people, your work has direct impact. No bureaucracy, no waiting for permission.
• A team that cares - Genuinely warm, highly productive people who show up for each other as much as for the work.
• Room to grow - We’re scaling fast. The role you start in today can grow into something much bigger tomorrow.

All applications will be treated strictly confidential.

Only short-listed candidates will be contacted.

Thank you for applying!