JRRL are partnering with a growing law firm in Bromley to recruit a Marketing and Business Development Manager. This is a strategic leadership role focused on driving sustainable profitability through innovative marketing initiatives, client acquisition, and partnership development. You will combine creative marketing expertise with strong business acumen to expand market presence, enhance brand visibility, and deliver measurable growth.
Key Responsibilities
Marketing Strategy & Execution
Develop and implement integrated marketing strategies to promote the firm’s services.
Oversee digital marketing activities including social media, SEO, PPC, email campaigns, and content creation in collaboration with external agencies.
Manage brand positioning and ensure consistency across all channels and materials.
Business Development & Growth
Design and execute the firm’s business development strategy, working closely with Heads of Practice.
Identify and pursue new business opportunities and strategic partnerships.
Support fee earners in building and maintaining strong client relationships.
Data & Performance Management
Define KPIs and monitor performance across marketing and business development activities.
Manage lead generation processes, coordinating with outsourced call handling and internal teams.
Analyse campaign results and market data to optimise strategies and budgets.
Provide regular reports on progress, ROI, and key insights to senior management.
Team Leadership
Foster collaboration across departments to align marketing initiatives with firm-wide objectives.
Work with Heads of Practice to develop business development skills and ideas.
Person Specification
Experience
Minimum 7 years’ experience in marketing and business development, ideally within a legal or regulated environment.
Proven track record of delivering growth and successful marketing campaigns.
Experience with Legal 500 submissions and similar publications.
Strong background in managing budgets and cross-functional teams.
Skills
Strategic thinker with strong business acumen.
Excellent communication, negotiation, and presentation skills.
Proficiency in digital marketing tools, CRM systems, and analytics platforms.
Ability to manage multiple projects in a fast-paced environment.
Creative mindset with strong problem-solving skills.
Passion for driving business growth through marketing and development initiatives.
Key Performance Indicators (KPIs)
Revenue growth and client acquisition metrics.
Lead conversion rates and client retention.
Marketing ROI and campaign effectiveness.
Brand visibility and engagement metrics.
This is an exciting opportunity to join a dynamic and supportive team, where you will play a pivotal role in shaping the firm’s growth strategy and market presence