Social & Content Marketing Assistant
Barry M Beauty
North London
Full-time, Hybrid (3 office, 2 work from home)
Reporting to: Senior Marketing Executive
We’re a British cruelty-free and vegan cosmetics company, specialising in on trend make-up and nail products. Based in North London, our brand was founded in 1982 and remains a well-loved, independent, and family-owned business to this day!
We are looking for an enthusiastic Social & Content Marketing Assistant with a passion for social media and all things beauty. This role offers an immersive and hands-on experience in a fast-paced, well-loved beauty brand. You’ll be supporting the Marketing Team across multiple areas, primarily focusing on creating engaging social content, assisting with branded assets, creative copywriting, and influencer partnerships.
Responsibilities:
* Concept, create, and deliver captivating organic content to grow Barry M’s social channels with a focus on engaging Gen Z audiences. Collaborate with internal creatives, influencers, and external agencies to produce high quality, on-trend content that drives interaction, brand buzz, and community growth.
* Actively pitch creative ideas for social media content to the Marketing Team, highlighting trends and conversations, ensuring relevancy, innovation, and reactivity.
* Leverage social listening to spot opportunities for Barry M to engage with trends and respond to relevant cultural moments in real time.
* Monitor all social media platforms daily, ensuring timely response to comments and DMs.
* Establish a warm and vibrant Barry M social community, driving two-way conversation and user-participation to drive brand love and engagement, with a greater sense of belonging.
* Write compelling creative briefs and work closely with Design team to deliver inspiring social assets in support of product launches and best-sellers.
* Assist with influencer partnerships, from out-reach, writing strong content briefs and organising campaign go-live.
* Support with copywriting tasks, from product naming, descriptions and blog posts, adhering to the established brand guidelines and tone of voice.
* Assist with the organisation of photoshoots, including collating inspiration, gathering samples, and ordering styling and props.
* Work with the Sales Team to respond to retailer social requests, ensuring content supplied is best in class and delivered on time.
* Upload all new product images to the content hub ahead of launches and respond to international content requests in a timely manner.
* Provide daily assistance to the Marketing and wider Communications Teams, to support with ad hoc tasks.
Skills & Experience
* Up to 1 years’ experience, ideally within the beauty or fashion industry (e.g. internships or placements).
* Social obsessed with a genuine passion for beauty, keeping up to date with emerging beauty & social trends and content creators.
* A naturally creative and engaging copywriter, confident in writing for social, digital and marketing collateral, while maintaining brand tone of voice across all channels.
* A self-starter bursting with creative and innovative ideas to drive the brand forward!
* Demonstrates strong attention to detail while being highly organised, innovative, and self-motivated, with an equal parts creative and strategic approach.
* A real team player, able to collaborate and align on brand vision and goals.
* A confident communicator with strong written and verbal skills.
* Self-motivated, organised, proactive and willing to learn.
* Capable of working both independently and as part of a team.
Barry M Beauty embraces diversity and is committed to fostering an inclusive work environment. We warmly welcome applications from suitably qualified candidates, irrespective of their gender, race, disability, age, sexual orientation, gender identity, religious beliefs, marital status, or pregnancy and maternity status.
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