🚀 MI & Insights Analyst
đź“Ť Reading (Hybrid Working)
đź’Ľ Permanent
We’re looking for an experienced MI & Insights Analyst to take ownership of performance reporting, dashboards, management information and insight generation across Sales & Marketing activity.
This is a highly visible role focused on turning complex commercial data into actionable insights that drive prioritisation, optimisation, forecasting and business growth across both core and emerging propositions.
🔍 What you’ll be doing:
* Own and develop the Customer Office MI & reporting suite
* Deliver insight across campaign performance, channel ROI, funnel health and conversion metrics
* Produce weekly, monthly and quarterly reporting packs for leadership and board-level stakeholders
* Build and maintain dashboards across multiple business applications
* Analyse commercial performance trends and provide recommendations for growth and optimisation
* Improve data quality, CRM hygiene and reporting accuracy
* Partner closely with Sales, Marketing, Digital and Data teams to ensure robust measurement and reporting frameworks
đź“Š Key areas of expertise:
* Commercial MI and performance reporting
* Dashboard creation and data visualisation
* Sales funnel and pipeline reporting
* Marketing performance analysis and attribution
* Turning data into meaningful business insight and recommendations
* Stakeholder engagement across Sales, Marketing, Ops and Finance
đź› Tools & experience:
* Power BI
* HubSpot
* GA4
* Monday.com
* Excel & Microsoft 365
* LinkedIn analytics/reporting tools
* Strong B2B reporting and analytics experience preferred
✅ We’re looking for someone who:
* Has strong commercial reporting and MI experience
* Can confidently communicate insights to senior stakeholders
* Understands CRM, marketing automation and web analytics
* Thrives in a fast-paced, data-driven environment
* Has a keen eye for accuracy, governance and reporting discipline
To apply for the MI & Insights Analyst, please send your CV to