Your Role and What You'll Be Doing
We’re looking for an experienced Campaigns Manager to lead the development and delivery of integrated, business‑aligned marketing campaigns for IM Scotland.
Reporting to the Head of Marketing Acquisition, you’ll play a key role in shaping and executing go‑to‑market strategies that increase market share, strengthen brand awareness and generate high‑quality pipeline. Working closely with Business Development, legal teams and central marketing colleagues, you’ll ensure campaigns are aligned across the full buyer journey and deliver measurable impact.
This is a fantastic opportunity for a strategic yet hands‑on marketer who thrives in a fast‑paced, collaborative environment and enjoys seeing campaigns make a real commercial difference.
Your Responsibilities
* Creating and delivering integrated, business‑aligned marketing campaign strategies with clear objectives and KPIs
* Working closely with Business Development and legal teams to support growth, pipeline generation and buyer journey progression
* Managing the end‑to‑end delivery of campaigns, ensuring activity is joined up, resource is used effectively and budgets are well controlled
* Measuring, analysing and reporting on campaign performance, sharing insight and learning to continuously improve future activity
* Attending weekly trading meetings and providing clear updates on campaign performance and actions
* Ensuring all marketing activity aligns to Irwin Mitchell brand guidelines and tone of voice
* Managing relationships with third‑party suppliers and platforms such as Dynamics, Dot Digital, Splash, Foleon, Canva and Irongate
* Leading post‑campaign analysis and embedding feedback and learning into future planning
* Line managing and developing Campaigns and Events Executives, providing coaching, support and clear direction
* Building strong relationships with key internal and external stakeholders
Essential experience and skills:
* Degree qualified or CIM qualified (or equivalent experience)
* Extensive experience developing and delivering go‑to‑market marketing strategies
* Proven success running personalised, targeted, multi‑channel marketing campaigns
* Strong understanding of complex sales cycles and full‑funnel marketing
* Experience using marketing platforms such as Dynamics, Sitecore, Dot Digital, Splash or Lead Forensics
* Strong analytical skills with a data‑driven approach to campaign optimisation
* Excellent organisation and project management skills, with the ability to manage multiple campaigns simultaneously
* Confident communication skills and the ability to engage a wide range of stakeholders
* Experience managing budgets, suppliers and external agencies
* A collaborative leadership style with experience supporting and developing team members
* Experience within the legal or wider professional services sector
Our Benefits – What We Can Offer You
* 25 days holidays as standard plus bank holidays – you can ‘buy’ up to 35hrs of extra holiday too.
* Generous and flexible pension schemes.
* Volunteering days – two days of volunteering every year for a cause of your choice (fully paid).
* Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
* Well‑being initiatives including a Flexible by Choice programme that gives colleagues more choice over a hybrid way of working subject to role, team and client requirements.
Irwin Mitchell LLP is an equal opportunity employer.
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