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What you'll actually be doing
* Driving conversion rate optimisation across our web and app platforms. You won't just run tests - you'll build a programme that delivers measurable impact.
* Designing scalable templates for key pages (PLPs, PDPs, landing pages) that perform commercially and don't need rebuilding every time someone makes a minor change.
* Working with Tech/Product to unlock growth - whether that's improving app downloads, opt-in flows, or building features that actually get used.
* Developing a monetisation strategy that doesn't wreck the customer experience. Think retail media, sponsored products, and on-site advertising.
* Staying ahead of the curve on UX, CRO, and digital monetisation. Testing new ideas, building playbooks, and scaling what works.
How we'll know you're delivering
* Conversion rates go up. Across web and app.
* CRO tests generate incremental revenue
* Opt-ins and app downloads grow consistently.
* Monetisation starts generating real money, without killing the user experience.
* Execution gets faster. Thanks to templating and smarter design.
Location: We've got offices in Nuneaton and London, and the digital team moves between both. You'll need to spend at least one day a week in Nuneaton (that's HQ), but beyond that, we're flexible. We ask for two days a week in the office, and the rest is up to you - home, coffee shop, wherever you get stuff done. If you're based in London, you won't be the only one hopping between the two.
The Person:
What you'll need:
* You get CRO. Not just the theory - you've run tests, made changes, and seen the numbers move.
* You think in journeys. You know what makes a customer tick, click, and convert - and you design for it.
* You speak Tech. You don't need to code, but you can work with developers and product teams without needing a translator.
* You're commercially wired. You understand that good UX isn't just pretty - it's profitable.
* You've done this before. You've led CRO or UX programmes in e-commerce or retail, and you've got the results to prove it.
* You know your tools. Testing platforms, analytics dashboards, monetisation models - you've been hands on and used them
Let's be honest - no one applies for a job just for the mission. You want to know what's in it for you. Here's a taste:
* Salary that reflects your impact
* Hybrid working - we're in the office two days a week, while most companies are heading back to three, four, even five.
* 25% staff discount across our range - plus free online delivery - so you can live the wellness you help deliver.
* Pension contributions - because future-you deserves a break.
* Life assurance - peace of mind for you and your loved ones.
* Free wellness diagnostic tests - knowing your health is the first step to improving it.
* Exclusive discounts on wellness services, gym memberships, and more.
* Perks from other retailers - discounts, advice, and savings from brands you actually use.
* A culture of wellbeing - from mental health support to menopause coaching, we're serious about helping you feel your best.
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).