About Us
AllBright is a global collective of change-makers powered by ambitious women committed to creating an equitable world for all.
Our vision is to create a world of unlimited possibilities for ambitious women. All Businesses, All Women, All Together.
We are an inclusive and compassionate global community connected through digital and physical spaces. We lead the conversations that inspire positive change and recognition for all. AllBright supercharges careers; inviting women to invest in their development with access to world-class learning and thought leadership. AllBright collective is fueled by ambition and a commitment to achieving success. Together, the possibilities are endless.
To find out more, visit www.allbrightcollective.com
AllBright is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Purpose
As Senior Marketing Manager at AllBright, you
will play a pivotal role in driving member growth, engagement, and retention
through the execution of a comprehensive marketing strategy. Working closely
with the Head of Marketing, you will ensure seamless integration and alignment
of all B2B and B2C channels towards company objectives. Your role encompasses a
diverse array of responsibilities, including but not limited to promoting
events of various sizes, generating B2B leads, overseeing paid media, email, CRM,
social media, and content strategies.
Additionally, you will be instrumental in coordinating multiple projects
across marketing channels, ensuring their timely execution and cost-effective
delivery, all while maintaining a steadfast focus on company goals and
priorities.
Outline
of Key Responsibilities:
* Collaborate closely with the Head of
Marketing and Memberships team to align strategies and initiatives with
organisational goals and objectives.
* Execute marketing strategies to support
member growth, engagement, and retention across AllBright's physical and
digital spaces.
* Lead evidence-based marketing campaigns to
achieve revenue and brand equity targets, including audience identification and
content planning.
* Continuously analyse marketing performance
metrics, lead quality, and conversion rates for ongoing improvement.
* Promote events from intimate forums to
larger-scale summits, ensuring maximum attendance, strong engagement, and clear
follow-up.
* Generate B2B leads through targeted
campaigns and high-value content strategies.
* Collaborate on the strategic direction of
various marketing channels, ensuring cohesive messaging and branding.
* Work closely with the Programming team to
support the development of event strategies to enhance member experience and
satisfaction.
* Work closely with the Learning &
Experience team to support product releases and community engagement.
* Coordinate multiple projects, ensuring
timely and budget-conscious delivery.
* Develop and deliver partnerships and
ambassador schemes for the benefit of the AllBright brand.
* Share audience insights and guidance with
relevant teams to inspire creative content.
General
Responsibilities:
* Line manage 1-3
direct reports, offering
guidance and support to foster their professional growth and alignment with
organisational goals.
* Undertake
any additional duties as reasonably directed by management.
* Adhere
to company practices and procedures.
* Ensure
good communication with all colleagues and supervisors.
Person Specification:
* 4+ years marketing
experience at management level
* Both B2B and B2C
marketing experience is highly desirable
* Experience in
membership and/or Learning and Development (L&D) marketing would be highly
desirable
* Strong experience
across marketing channels including paid media and email
* Highly data driven,
familiar using insights to inform marketing strategies and decisions
* Experience managing
multiple stakeholders on multiple projects
* Skilled in financial
analysis, budget management, and strategic recommendation based on finance
priorities
* Effective communicator
and collaborator with third-party vendors (PR, photography, influencers,
etc.)
* Eye for detail and
ability to thrive in busy circumstances
* Strong project
management experience
* Line management
experience and positive leadership style
* Ambitious with high
levels of drive and energy
* Willing to ‘roll up
sleeves’ and get involved when required
* Demonstrate and align
with our internal values: Innovative and Ambitious, Inspiring and
Inclusive, Curious and Results Driven
AllBright Benefits:
* 33 days paid holiday (inclusive of bank holidays)
* 1 additional paid day off to use as a 'YOU' day
* The West End Club discount membership
* Joe and the Juice Corporate Membership
* 30% discount on food and beverages in our clubs
* Unlimited access to our Employee Assistance Scheme
* The Wellness Hub online membership
* 10% discount on W-Wellness and one free consultation session
* ClassPass monthly membership
* Monthly team lunches
* Pension scheme contribution
* Enhanced Maternity pay
* Mintago financial wellbeing app and services
* Discounts off treatments in the club hair salon
* Opportunity to win prizes from our fantastic recognition programme
* Refer an AllBright Star bonus scheme