Lead the Future of Conversational AI to Transform Holiday Experiences! At Forge Holiday Group, we go beyond creating products, we design unforgettable experiences that offer seamless journeys to millions of holidaymakers. With market-leading brands like Sykes Holiday Cottages, Forest Holidays, UKCaravans4Hire, and Bachcare in New Zealand, we’re 1,700 strong and powered by four values: One Business, Keep it Simple, Grow & Learn, Sustainable Impact. Your Mission: Be the hands-on driver behind our next-gen conversational AI experience, transforming how customers discover, book, and manage holidays. This is your chance to lead the creation of an agentic, natural language interface that feels less like technology and more like a helpful human companion. Role Snapshot: Salary: Up to £75,000 per annum. Team: Work alongside expert engineers, conversational designers, and data scientists. AI Focus: Drive innovation in generative AI and conversational UX powered by cutting-edge LLMs. Scope: Lead a strategic product pillar critical to the business transformation. Reports To: Head of Product, Platform and AI Products. Collaboration: Partner closely with Engineering, Data Science, Design, Commercial, and Operations teams. Location: Hybrid working with regular presence at Chester HQ. What You’ll Do: Own strategy and delivery of AI-powered conversational experiences across web and app. Lead discovery to understand user intent and behaviours. Translate complex needs and business logic into clear product requirements. Collaborate with engineering, design, and data science to build intelligent agent flows. Integrate workflows and business context with commercial and ops teams. Define success metrics and drive continuous testing and improvement. Ensure safe, clear, user-first interactions with smooth human handoffs. Stay updated on generative AI trends like prompt engineering and LLM evaluation. Lead pragmatically in a fast-paced, cross-functional team. Why This Role Matters: You’ll shape a revolutionary user experience that redefines holiday booking and management. Your leadership and product vision will enable us to deliver AI-powered conversations that are intuitive, helpful, and trusted, directly impacting how millions of customers engage with our brands. Forge Holiday Group Benefits: Annual STIP Company-wide Bonus Scheme offering up to an additional 20% of your salary through our performance-based bonus program 33 days holiday (incl. bank hols) extra days for long service Your birthday off 2 paid volunteering days Enhanced Maternity and Paternity Leave - (24 weeks maternity, 3 weeks paternity at 100% pay) B Corp certified – we care about people & planet Exclusive holiday discounts for you, friends, and family Wellbeing perks, gym access at HQ, health cash plan Hybrid working & on-site parking We’re committed to diversity and inclusion and encourage you to bring your authentic self. Need adjustments for recruitment? Just ask. Ready to lead the future of conversational AI in travel? Apply now or share with someone ready to shape the next wave of innovation.