About the role Are you a strategic marketing leader with a passion for driving pipeline growth and revenue impact in the SaaS space? We’re looking for an experienced and results-oriented Head of Demand Generation to take ownership of our demand strategy — delivering scalable, high-performing campaigns that fuel our growth engine. This is a key leadership role within our high-performing marketing team. You will work cross-functionally with Product Marketing, Brand, and Sales to execute data-driven programs that engage target audiences and convert interest into qualified pipeline. You’ll oversee core performance marketing channels, including paid media, SEO, lifecycle marketing, and campaign execution. This is a rare opportunity to join a fast-growing SaaS company at a pivotal stage, with the autonomy and support to make a significant impact on business outcomes. If you're ready to lead with both strategy and execution, and thrive in a high-performance, data-driven environment — we’d love to hear from you! Key Responsibilities Strategy & Leadership * Define and implement the end-to-end demand generation strategy to achieve monthly, quarterly, and annual pipeline targets. * Own the marketing-sourced pipeline goal and optimise for CAC, ROAS, conversion rates, and funnel health. * Lead and mentor a high-calibre team of paid media, campaign, and lifecycle specialists. Campaign Planning & Execution * Plan and execute multi-channel, integrated campaigns that align with key business priorities and revenue goals. * Partner with Product Marketing and Brand to align messaging, creative, and campaign themes. * Drive campaign performance across all funnel stages — from awareness and engagement through to MQL and SQL conversion. Paid Media * Own the media strategy and oversee paid channels, including search, social, display, and retargeting. * Test and iterate continuously on creative, targeting, and bidding strategies to maximise channel efficiency and effectiveness. SEO * Own the SEO strategy to improve rankings, drive high-intent organic traffic, and support pipeline growth. * Collaborate with content, web, and brand teams to optimise on-page, technical, and off-page SEO improvements. * Conduct keyword research, monitor performance, and implement continuous improvements across key web properties. Lifecycle & Nurture * Develop and optimise lifecycle journeys across our channels, and marketing automation platforms. * Improve conversion through segmentation, nurture sequencing, and lead scoring. Analytics & Optimisation * Collaborate with Marketing Ops to build dashboards and attribution reporting. * Use data to inform decisions, refine targeting, and improve channel mix effectiveness. Skills & experience * Educated to degree level or equivalent qualification. * 6 years in B2B marketing, with 2 years leading a demand generation or growth team. * Proven track record in delivering qualified pipeline in a fast-paced SaaS or technology environment. * Hands-on experience with paid media channels, campaign strategy, and marketing automation tools. * Strong understanding of the full marketing funnel and B2B buying journey. * Proven SEO wins (traffic pipeline). * Data-driven with a test-and-learn mindset. * Comfortable collaborating with sales, product, and brand teams. * Experience managing budgets and external agencies. Benefits & culture Part of the Zellis Group, Moorepay is a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Birmingham and Kochi (India). We’re passionate about making Moorepay a fantastic place to work for every single one of our colleagues. The average length of service at Moorepay is 12 years, which speaks for itself! To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all. Here’s what you’ll gain if you join our team: * A career packed with opportunity, in a stable and growing company. * A comprehensive programme of learning and development. * Competitive base salary. * 25 days annual leave, with the opportunity to buy more. You’ll even get your birthday off as well! * Private medical insurance, life assurance 4x salary & enhanced pension with up to 8.5% employer contributions. * A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure