Role Summary
As Fundraising Manager at Caring in Bristol, you will lead the growth of unrestricted income across individual and major donor as well as overseeing our corporate, and community fundraising. You’ll create and deliver inspiring campaigns, optimise donor journeys, and ensure excellent supporter stewardship. The role includes responsibility for team leadership, and database management, with a focus on generating new income streams and maintaining compliance. Your strong communication and data skills will help drive the charity’s positive impact for Bristol’s communities
Who we are
Caring in Bristol’s mission is to unite our city against homelessness. We work in innovative ways with people experiencing housing insecurity to help them navigate the barriers they face. We engage with the public and community partners to bring about lasting change in Bristol and beyond.
Our services aim to reach people where they are, targeting under-served communities and proactively designing our services to be accessible and inclusive. We maximise our impact through committed and creative outreach to key groups who would not otherwise receive support.
About the role
This new role of Fundraising Manager at Caring in Bristol is vital to the development of unrestricted income. As a charity we rely on the generosity of the communities of Bristol, from individuals to businesses, community organisations to educational facilities. The postholder will create and deliver innovative fundraising campaigns and supporter communications that engage and inspire supporters, maximise donor retention, and increase lifetime value.
The role will be responsible for the growth of income from Individual Donors and Major Donors, and oversee Community and Corporate income. Working with the Head of Fundraising you will also scope out and help to implement potential new income generation opportunities.
Individual Giving
You will help shape and take ownership of implementing our individual giving strategy in line with organisational fundraising goals, creating and delivering individual giving appeals, designing and optimising donor journeys, and ensuring all supporter communications are engaging and effective. By leveraging an analytical approach to data segmentation, you will deliver highly targeted and relevant donor experiences.
The role will lead on our use of our CRM system (Donorfy) ensuring supporter’s data is collected effectively and used in compliance with data protection legislation. You will champion the use of Donorfy, making sure it is being used to its full potential.
With this data you will manage segmentation, using a targeted approach to ensure we optimise the return on investment of our appeals and fundraising activities.
Additionally, you will manage our Gift Aid process to ensure both compliance and maximised income and oversee meaningful engagement with individual givers - ensuring all supporters are acknowledged in a timely, personalised manner and provided with tailored marketing materials at key intervals.
Major Donors
A key aspect of the role is designing and executing effective cultivation and stewardship plans for both current and prospective major donors, ensuring relationships are nurtured over time. You will also work closely with the Senior Leadership Team and Board members, mobilising their involvement to foster and strengthen connections with our most significant supporters.
You will develop and deliver tailored fundraising campaigns for major donors, manage and update the major donor database, and conduct thorough research to identify new prospects, preparing insightful briefing notes and supporting materials.
Line Management and Reporting
You will line-manage, support and develop the Corporate & Community Coordinator and Fundraising Assistant, providing effective leadership in the development of our proposition to organisations and supporters.
You will support the development and effective implementation of fundraising plans, helping the Head of Fundraising to ensure that all strategies align with our organisational goals.
You will be tasked with supporting the reporting from the department around particular income streams, these reports will be both financial and non-financial, detailing the work of the department and progress against targets.
About You
You’ll have excellent communications skills, be an adept writer, a warm and engaging individual with solid fundraising experience and knowledge of Individual Giving and Major Donor Fundraising. You will also have a keen eye for detail.
You will provide our donors and supporters with ‘Wow’ moments, giving them a feeling of importance and that their support is making a difference to some of Bristol’s most vulnerable people. Our supporters make our work possible and they should feel that!