Position Description
Role Title: Sales Consultant
Office Location: Central London
Duration: 12 months
Working Schedule: 9-6 PM - Hybrid - Tue, Wed and Thurs
Bonus Plan: Sales Quarterly
Salary: £46.15 per hour (£95,000 per annum)
Responsibilities:
• Account planning
Develop strategies and tactics for creating account plans in collaboration with internal stakeholders and adjust plans as appropriate.
• Build ad knowledge
Continuously build knowledge and stay current in the advertising environment and competitive landscape through required training and other resources, with the goal of becoming a thought leader.
• Customer relationship growth
Serve as a strategic partner to one or more customers to build, grow, and maintain high impact and long-lasting relationships with customers by understanding the client’s opportunities and challenges. Share point of view on industry insights, consumer trends, and best practices to help strengthen and grow relationships.
• Customer relationship management for AE/AM roles
Serve as a strategic partner to one or more customers to manage and analyse customer interactions and data to improve customer service relationships, assist in customer retention, and drive sales growth.
• Joint business plan ownership
Create and own joint business plans for one or more customers based upon client business objectives to help create deeper relationships with key stakeholders, and ensure progress is being made against revenue goals.
• Act as the first point of contact for one or more customers/agencies around all key areas (e.g., training, product enhancement, global/regional campaigns). Drive cross-functional effort to identify, escalate, and solve customer issues.
• Network and communications
Develop a network with multiple functions locally. Help identify opportunities to collaborate internally to strengthen internal communication.
• Opportunity sizing
Help identify revenue and growth opportunities within the market and customer. Effectively coordinate with internal stakeholders to determine and drive the sales, revenue growth, potential of opportunities, and marketing efficiency, as well as the incremental investment recommended to achieve customer business outcomes.
• Pitching
Help craft and deliver solutions to customers and agencies to achieve customer business objectives and drive revenue growth.
• Sales analytics interpretation
Draw interpretable insights from deep dives and data analysis, provide data-driven strategic and tactical recommendations to customers, partner teams, and leadership based on analyses and utilize insights to influence others and drive change.
• Sales strategy development
Help identify customer business objectives and set sales strategies for specific markets and customers in collaboration with internal partners (e.g., account managers, product specialists) based on research and understanding of the customer.
• Share best practices and feedback
Drive sharing and scaling of successes, opportunities for improvement, best practices, and learnings internally and externally as appropriate (e.g., case studies, industry events, training contributions).
SKILLS/EXPERIENCE/EDUCATION:
• Consultative skills
Ability to understand stakeholder needs through dialogue before conducting analysis and making recommendations.
• Customer conversations
Ability to utilize open, closed, and leading questioning techniques to understand underlying beliefs, motivations, and causes for behaviours, needs, and desires.
• Customer research
Knowledge of the customer's organization, industry, competition, and end-customers.
• Data-driven analysis and reporting
Ability to combine technical and financial data to differentiate and position the value of products, services, and solutions to create competitive advantage.
• Industry knowledge
Ability to analyse and apply industry, market, and organizational information to strategies and plans.
• Operations management strategy
Ability to leverage standards-based business practices to ensure materials, equipment, and technology deliver efficient and effective business outcomes.
• Opportunity and pipeline management
Ability to discover opportunities to deliver expanded customer value by effectively managing the pipeline throughout the entire sales/customer lifecycle.
• Persuasion skills
Ability to gain commitment to a product, service, or idea from partners, customers, and stakeholders using data and appropriate communication or storytelling methods.
• Sales acumen
Ability to use knowledge of the customers buying cycle and competitors' offerings to position and drive the business to the next level.
• Sales/partnership strategy and techniques
Ability to establish or adapt sales/partnership strategies by integrating and applying one's understanding of the customer, competitive intelligence, external trends, and data from lagging/leading metrics. This includes knowledge and application of basic sales/partnership concepts and techniques (e.g., discovery, qualifying individuals, relationship mapping, objection handling, upselling, closing, outreach).
• Situational leadership
Ability to interact confidently, clearly and respectfully with others, especially senior leaders of the organization, to present/defend/clarify concerns or issues regarding an existing project, program or solution. This includes the ability to effectively address difficult questions, handle pushback from a high-level audience, and maintain a professional demeanour while engaging in difficult or sometimes high-pressure situations.
• Stakeholder management strategy
Ability to positively influence individuals in a customer's organization who can help others make a conscious decision on the proposed product, service, or solution.