Assistant CRM Manager (12-month FTC)
Northwest commutable (great flex/ hybrid options) - £35-38k + Benefits
Zachary Daniels are recruiting for an Interim Assistant CRM Manager to join a leading UK retail brand.
This is a fantastic opportunity for an experienced CRM professional to take the reins of an established team and play a key role in delivering intelligent, personalised customer communications that make a real impact. Working across email, SMS and direct mail, you'll help drive engagement throughout the customer lifecycle - from first browse to post-purchase loyalty.
You'll join a high-performing marketing team that values data-led thinking, innovation, and continuous improvement. This is a 12-month maternity cover contract and a great chance to make your mark in a well-known, customer-first business.
What you'll be doing:
Leading the planning and execution of multi-channel CRM campaigns that drive customer value
Developing segmentation strategies and refining targeting through deep behavioural understanding
Owning a robust test and learn roadmap to optimise performance
Managing campaign performance reporting, turning insight into action
Supporting broader projects such as integrations, product feeds and CRM tool enhancements
Overseeing and developing a team of CRM Executives, mentoring their growth
Managing the CRM budget, focusing on ROI and effectiveness
Collaborating closely with internal teams and external partners to ensure smooth and strategic campaign delivery
Continuously improving CRM processes to boost efficiency and resultsWhat we're looking for:
2-4 years' experience in CRM or customer communications roles
Strong understanding of lifecycle marketing and campaign optimisation
Hands-on experience with ESPs/CDPs (Bloomreach would be a bonus)
A passion for data-driven marketing and testing strategies
Experience managing and developing people in a fast-paced environment
Strong stakeholder management skills - confident working cross-functionally and influencing at all levels
High attention to detail and a drive for continuous improvement
Ideally, a background in the retail/ B2C consumer sectorWhy you'll love it:
Join a much-loved UK brand with a loyal customer base and a big vision
Be part of a collaborative and commercially-minded marketing team
Own exciting projects that stretch your skills and make a real difference
Enjoy a hybrid working model with a supportive team culture
Opportunity to step into a leadership role and shape CRM strategy from day oneIf you're ready to hit the ground running and bring a fresh perspective to a top-tier retail CRM team, get in touch with Zachary Daniels today.
BBBH33403