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Assuming The AA is just about roadside help? There’s more to us than meets the eye.
The AA is one of the UK’s most well-known and trusted brands. We provide a range of services to millions of customers, from roadside assistance to insurance and driving lessons. Our mission is to help keep Britain moving, and we’re looking for dedicated individuals to join our team. Are you ready to join?
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This is the job
In this role, you’ll be the driving force behind enhancing our customer acquisition efforts. Focused primarily on the AA’s inbound channels, you’ll analyse performance data, identify improvement opportunities, and collaborate closely with the acquisition leadership team to optimise efficiency and effectiveness.
What will I be doing?
* Consumer Behaviour Insights: Understand the impact of our current Acquisition strategy and provide actionable recommendations.
* Market Understanding: Develop methodologies to analyse market activity and keep key stakeholders informed.
* Volume vs. Value Optimisation: Lead efforts to strike the right balance, shaping our pricing and promotional strategies.
* Customer Analysis: Deliver insights supporting business decisions and tactical execution.
* Existing Member Impact: Collaborate with Retention and Channel Analysts to monitor Acquisition’s effect on our current Members.
* Segment Reach and Effectiveness: Measure how we engage the right customer segments for maximum impact.
What do I need?
* Proven Track Record: Demonstrated ability to deliver accurate and insightful analysis, contributing significantly to commercial objectives.
* Analytics Simplification: Skilled at translating complex analytics into actionable recommendations, collaborating closely with operational teams.
* Numeracy and Tools: Highly proficient in data manipulation and relevant analytical tools, including advanced Excel and SQL (SAS experience preferred).
* Commercial Awareness: Understands and actively contributes to the broader business strategy and objectives.
* Education and Qualifications: Holds a degree-level qualification or equivalent in an analytical discipline (e.g., mathematics, physics, engineering).
* Drive and Passion: Motivated individual with the energy to enhance business performance.
* Continuous Learning: Demonstrates a hunger for knowledge and skill development.
* Effective Collaboration: Well-organized team player who can manage multiple tasks, work with diverse stakeholders, and communicate effectively, even with non-analytical colleagues.
Additional Information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
* Free AA breakdown membership from day 1, 50% discount for family and friends in the first year plus discounts on other AA products
* 25 days annual leave plus bank holidays + the option to buy additional annual leave
* Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
* Pension scheme available up to 7% contribution
* Access to the EV discount scheme
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
As part of the onboarding process, we complete several pre-employment checks including work reference, credit, and criminal record checks.
We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.
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