Overview
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The team
Brands, Clients & Markets (BCM) is a team of around 50 professionals committed to advancing the firm's growth. The team leads business development, brand profiling and positioning, internal communications, external marketing and PR, and client experience initiatives - including client listening and relationship development. BCM operates across the UK, Hong Kong, and Singapore, and supports the business with our wider international profile and work through network organisations.
The role
Our Lead & Thrive strategy has 3 key tenets - to dominate our chosen sectors, drive up profitability, and be the best place to work at and with - and our PR and media profile plays a critical part in each. We are recruiting an experienced and proactive PR professional to drive awareness of what we’re about for clients and for prospective talent. The successful candidate will build powerful relationships in the media landscape and work closely with a close-knit communications and business development team. This is a senior role that places you at the heart of the strategy with regular exposure to senior stakeholders and the public perception of the firm.
If you have the energy and enthusiasm to make this opportunity your own, can turn commercial objectives into measurable PR and media plans, and are skilled at building internal and external relationships, this could be for you.
Working closely with the Managing Partner, the COO, and the Executive Board, this role offers the opportunity to make a discernible difference to the firm’s commercial success and to be well-rewarded in the process. If this sounds like you and you are committed to collaboration in a high-performance environment, we’d love to hear from you.
A bit more detail
We would like to talk to people who can
* Develop and deliver measurable PR plans in support of the firm’s strategy, focusing on RPC's five core sectors: Consumer Brands & Retail, Financial Services, Insurance & Reinsurance, Professional Practices and Technology, Media & Telecoms.
* Bring established relationships with key legal, national and sector media.
* Build and foster profitable relations with key journalists and media outlets across target markets.
* Deploy PR and broader communications tactics to position RPC as an expert in its fields.
* Integrate PR with other marketing tactics and collaborate with social media and content marketing functions.
* Develop and deliver broader external communications plans using a range of media.
* Handle crisis communications with calm authority and confidentiality.
* Provide flexible copywriting and editorial guidance to support firm and practice area goals.
Geographically, this role is responsible for PR strategy and delivery primarily in the UK, with advisory support for Asia.
Key internal relationships
As a key member of Brand, Clients & Markets (BCM), the Senior PR Manager works with the Director of BCM, Head of Marketing Communications, Internal Communications, Digital Marketing, and Business Development colleagues. The role involves significant interaction with senior leaders including the Managing Partner, Executive Board, sector leads, the COO and Business Services Directors. The successful candidate will have the opportunity to make a major impact quickly.
Reports to: Head of Marketing Communications
Line management: Senior PR Executive
Duties and responsibilities
PR/Media
* Develop and execute strategic PR activity aligned to defined business goals.
* Monitor the news agenda and identify opportunities for commentary and thought leadership.
* Advise on crisis scenario plans and response strategies.
* Manage negative PR and mitigate business impact.
* Draft and distribute press releases for deals, appointments and key news.
* Proactively manage media relations and maintain strong journalist relationships.
* Act as a primary contact for media inquiries and manage PR agencies and other PR-related suppliers.
* Oversee PR-related budgeting and supplier expenditure, and measure ROI of PR activity.
* Provide media training and coaching as needed.
Broader communications
* Collaborate to implement best practices across communications activity.
* Work with Internal Communications to deliver multi-channel campaigns on major change programmes, cross-selling, business wins, project engagement and calendar milestones.
* Coordinate with Social Media and digital teams to extend PR impact.
* Provide copywriting and editing support aligned with house style; assist with award submissions.
* Line manage and develop the Senior PR Executive.
Note: the role may require availability outside normal hours for reactive PR and crisis work.
Knowledge, skills and experience
Proven experience in developing and delivering PR and communications strategies within a professional services environment (ideally legal sector).
Qualifications
The role suits a confident, well-organised self-starter who can gain the respect and trust of Partners and colleagues at all levels. The ideal candidate will have the following:
* Strong understanding of PR and how the media works
* Established relationships with key target media (legal, national, sector)
* Scenario planning and strategic thinking abilities
* Excellent editorial and writing skills across multiple styles
* Understanding of house style and tone of voice
* Highly organised and a strong communicator
* Strong presentation and project management skills
* Understanding of the legal market and brand positioning
* CIM/CIPR qualification (preferred)
Attributes
* Team player; solutions- and delivery-focused
* Calm under pressure; able to see how activities fit the bigger picture
* Planning and delivery discipline; strong personal judgment
* Independent; influential; proactive and credible
* Adaptable, flexible and pragmatic; not overly serious
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Location and status
London, England, United Kingdom
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