POSITION SUMMARY
The Channel Development Manager develops strategies for customer growth and ensures the relevance of major innovations and renovations through I2L ways-of-working. They own the Integrated Commercial Planning (ICP) for Traditional Trade, driving alignment of brand, customer, and field sales plans to achieve annual business targets. This role aligns activities, leveraging shopper insights provided by the Business Units, and ensures best-in-class execution of sell-out and brand visibility initiatives within the assigned channel.
A DAY IN THE LIFE
1. Leading the Integrated Commercial Planning (ICP) for the assigned channel, ensuring full stakeholder alignment with channel vision and initiatives.
2. Overseeing investment allocation and developing the 5Ps strategy (Product, Placement, Pricing, POP, Promotion), optimizing promotional plans to maximize ROI.
3. Collaborating with the Sales Manager to forecast volumes three months ahead, ensuring accurate supply planning and execution of channel strategies.
4. Identifying new opportunities and trends, analyzing competition, and recommending strategic actions to meet sales targets and close performance gaps.
5. Working with Channel Execution Specialists to implement plans, ensuring POP standards are met, and defining promotional guidelines based on shopper insights.
6. Translating brand plans into actionable sell-out strategies, aligning with Commercial Excellence and Field Sales teams to drive channel growth.
7. Developing execution tools for sales and merchandising teams and ensuring adherence to company policies and principles.
Qualifications
* B.Sc. in Social Sciences; Master's in Management Studies is an asset.
* Experience with direct reports is an asset.
* Minimum 5+ years of experience in sales/marketing.
* Proven success in a customer-facing role.
About Nestlé
We are Nestlé, the largest food and beverage company, with 308,000 employees driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect for ourselves, others, diversity, and our future. With over CHF 91.4 billion in sales in 2018 and 413 factories across more than 85 countries, we offer a dynamic, inclusive, international working environment with opportunities across various businesses, functions, and geographies. Learn more at www.nestle.com.
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