About VitaBaby VitaBaby is a UK brand: a gentle baby weight, feeding and nutrition tracker for first-time parents (operated by Wistkey UK Limited). Parents log feeds and meals, follow growth trends, and prepare clear notes for health-visitor, GP or paediatrician visits. (VitaBaby is a tracking and support tool, not a medical device. It does not diagnose, treat or replace professional advice.) Our mission To pursue the material and spiritual happiness of every member of our team — while organising and democratising knowledge of healthy eating, so that everyone can pursue a healthy diet with zero burden, and contribute to the progress of human society. The role You'll grow how parents discover VitaBaby — across app stores, search, content and social — with honest, parent-first messaging. Remote / hybrid, UK. What you'll do Plan and run digital marketing: content, social, email and paid where relevant Own ASO (app-store optimisation) and organic growth for iOS / Android Create parent-first content that is genuinely helpful and compliant Track performance and iterate on what works What we are looking for 5 years in digital marketing, ideally for apps or consumer products Hands-on with SEO/ASO, content, analytics and social Clear, warm copywriting; careful with health-related claims Native-level English Nice to have Experience in health / wellness or the parenting / baby sector Familiarity with App Store Connect / Google Play Console and ASO tools What we offer Remote / hybrid (UK), creative ownership, and a mission-led product How to apply Apply via our careers page at https://vitababy.ai/careers, or learn more at https://vitababy.ai.