Join to apply for the PPC Manager role at Vertu Motors plc.
We offer a competitive basic salary of up to £37,500, along with hybrid working based out of our Marketing Office in Gateshead. You'll be expected to attend the office twice per month, typically for a total of 4 days.
About the Role
As PPC Manager, you will be responsible for managing, monitoring, and optimising our PPC campaigns across Google and Bing. You’ll work closely with the marketing team to develop and execute strategies that drive traffic, generate leads and maximise ROI for one of our business units.
This role is ideal for someone with 3-5 years’ hands‑on experience managing PPC campaigns, who is pro‑active and enjoys working in a fast‑paced environment.
Responsibilities
* Develop, manage and optimise PPC campaigns across Google and Bing ads.
* Conduct keyword research, audience targeting and ad copy creation to ensure effective campaigns.
* Monitor campaign performance and deliver actionable insights to improve CTR, conversion rates and ROI.
* Manage budgets effectively ensuring efficient allocation of advertising spend.
* Collaborate with the marketing team to align PPC strategies with overall business goals and marketing initiatives.
* Perform A/B testing on ad creatives and landing pages to enhance performance.
* Stay updated with the latest search trends and updates in PPC automotive marketing and digital advertising.
* Generate detailed performance reports and present findings to stakeholders.
* Identify opportunities to expand the dealership group’s online presence whilst maintaining efficiency.
* Work closely with the SEO team, sharing learnings and implementing cross‑channel best practices.
Skills & Qualifications
* 3-5 years hands‑on experience managing campaigns in Google Ads, Bing Ads and SA360, preferably within automotive or retail industry.
* Proficiency in Google Ads, Bing Ads, SA360 and related platforms (GA4, Google Tag Manager, Google Merchant Centre).
* Experience in handling large budgets and optimising spend to achieve business goals.
* Ability to gather performance data and insights and prepare actionable reports.
* Strong analytical skills with the ability to interpret data and make data‑driven decisions.
* Proficiency in Excel for reporting and analysis (e.g. pivot tables, VLOOKUPs) and experience with reporting platforms such as Looker Studio.
* High attention to detail and ability to manage multiple campaigns and deadlines simultaneously.
* Experience in A/B testing and data‑driven optimisations.
* Familiarity with automotive inventory advertising tools and platforms (e.g. VDP Vehicle Details Pages) is a plus.
* Good understanding of other digital marketing channels (SEO, display and paid social).
What You Can Expect
* 25 days holiday rising with length of service plus bank holidays
* Access to our online rewards platform giving you cash back and discounts for multiple retailers
* Colleague Purchase Scheme
* Preferential Service Rates
* Share Incentive Scheme
* Pension
* Enhanced Maternity
Referrals increase your chances of interviewing at Vertu Motors plc by 2x.
Seniority level: Mid‑Senior level | Employment type: Full‑time | Job function: Marketing and Sales | Industries: Motor Vehicle Manufacturing.
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