Belstaff was created by and for independent spirits. We know what we do, and who we do it with matters. Join the team and make an impact as we build a legacy that surpasses our incredible past.
Love The Challenge. Find A Way. Go All In. Stand Together. Be The Difference.
A Bit About Belstaff
Belstaff is a functional clothing brand founded to move people forward. Throughout our history we have championed material innovation, collaborating with those who challenge the ordinary and celebrate the joy of the journey. Belstaff has designed protective suits for race‑car drivers, windproof smocks for Marines and insulating clothing for mountaineers. One thing is at the heart of all these endeavours: An Independent Spirit. Today, this energy prevails and unites the people who bring the Belstaff brand to life, providing the best products to our customers – both old and new. We are committed to building a team of curious, conscious individuals dedicated to showing up, standing together, and being the difference between a good day and a great day.
Our Retail Stores form a fundamental part of the Belstaff brand/business and the role of Store Manager is pivotal in ensuring the success of each store.
The overall role of Store Manager is to ensure all sales opportunities are maximised and operating costs are managed to drive profitability across the store. The Store Manager must ensure that the Store delivers sales targets, industry‑leading customer service as well as delivering effortless, smooth daily operations across the Store. Strong relationships with Head Office, clients and the local business community must also be built and maintained.
Customer Service
* Create a client centric culture within the Store.
* Lead by example in demonstrating clients are the main focus at all times.
* Set a Belstaff standard that exceeds the benchmark for customer service within the luxury/premium retail industry.
* Ensure store deployment is focused on meeting client traffic and operational demands.
* Ensure the team are fully conversant with the history and current direction of Belstaff, all product and collections and use this information effectively when communicating with clients.
* Pre‑empt and respond to client needs in order to excel in service standards.
* Deal with client complaints efficiently and effectively in line with Company policy and to ensure client expectations are exceeded.
* Ensure efficient after sales service is maintained.
Sales & Financial Targets
* Achieve store sales targets on a daily, weekly, monthly, quarterly and annual basis.
* Monitor weekly and monthly product sell‑through, assessing trends of best sellers and reacting to stock levels in the store. Monitor and react to slow‑moving stock while providing commercial solutions.
* Report daily, weekly and monthly to Head of Retail on sales patterns, best sellers, sales by employee and propose actions based on business trends to enhance performance.
* Achieve KPI targets and personal objectives set monthly as well as annually during performance review.
* Optimise sales by ensuring the team consistently attracts new clients and develops the existing client base of Belstaff.
* Encourage the team to demonstrate an entrepreneurial flair for the selling process in order to achieve the above.
* Ensure the team proactively captures customer data after each sale in line with company policy.
* Maintain and update client data continuously in the store, ensuring details are stored in line with company policy and GDPR.
* Ensure stock levels are maximised on the shop floor, with all items clearly priced and labelled to company standard.
* Promote key products and remain up to date on current press and editorial to assist with client enquiries and team communication.
* Assist in planning and coordination of in‑store promotional events.
* Oversee training and coaching to ensure all sales consultants achieve and maintain the above sales standards.
* Motivate and actively encourage all sales consultants to meet targets.
* Make a significant personal contribution to the sales targets of the store.
KPI's
* Drive productivity and profitability across the store by analysing conversion rates, sales, UPT, ATV, customer data capture to identify deficiencies and opportunities.
* Be commercially aware and responsive to sales trends.
* Develop business initiatives approved by the Head of Retail to maximise sales opportunities and exceed store objectives.
* Utilise the available marketing tools (CRM) to maximise brand loyalty and drive sales.
* Maximise sales and profit by analysing performance through utilisation of commercial tools and KPI’s.
* Define, communicate and monitor sales targets and service levels for the Store Team. Coach and develop the Team to ensure targets are consistently exceeded.
Visual Merchandising
* Ensure that visual merchandising is of an excellent standard and displays align with brand identity, VM guidelines and the commercial objectives of the store.
* Ensure all VM guidelines from the Head Office VM team are understood, executed and adapted.
* Create structures and routines in the store to maintain an excellent level of VM display at all times; provide training, coaching and share the latest VM techniques and information with the team.
* Represent the store at VM workshops and team sessions in London to develop and evolve the VM strategy.
* Communicate seamlessly with the Head Office Visual Team: include visual reports, photo reviews, VM relevant business and traffic data; provide insights and analysis on successes and needed changes, seeking approval for any required changes.
* Ensure stock is correctly labelled, tagged and available on the shop floor at all times.
* Maintain stock in the best possible condition; store any product not on the shop floor to avoid damage.
* Assist with re‑merchandising of the store when needed.
* Maintain high standards of housekeeping throughout the store at all times.
People Management
* Engage the team through strong leadership, set objectives and ensure everyone understands the results they need to deliver.
* Conduct effective recruitment and selection to achieve the highest level of staff.
* Manage, coach and develop all staff and management employees so they reach their potential and achieve required performance standards.
* Develop trust and loyalty through fair and consistent management of the team.
* Identify and resolve employee issues promptly and professionally, in partnership with HR, in accordance with Belstaff policies and best practices.
* Ensure image and grooming standards are professional, reflective of the brand, and adhered to at all times.
* Expand own skills and knowledge to improve performance.
Administration
* Complete all administrative tasks efficiently and accurately within required timelines. Examples include sales reports, daily sales and banking sheets, HR and payroll documentation, health and safety reports, etc.
Human Resources
* Manage all store‑related HR and payroll tasks effectively in accordance with HR policy and the HR Team.
Communication
* Hold regular team briefing sessions using all available forms of communication.
* Maintain communication flow with the team and Head of Retail.
* Stay continually aware of all company communications and pass relevant information to the team.
Staffing
* Plan daily tasks and ensure completion of tasks by self and other staff.
* Produce monthly staffing schedules that ensure proper coverage to provide high levels of customer service and maximise sales in the store.
Health & Safety
* Be aware of and follow all company rules and HSE legislation.
* Lead and proactively manage the H&S processes for the store as per company procedures.
* Ensure that all team members are aware of, trained on and follow all company rules and HSE legislation.
Stock and Security
* Be aware of company, store security, cash handling and key holding procedures and ensure they are adhered to at all times.
* Ensure team knows how to use tagging and other security systems in store.
* Protect all stock at all times.
* Remain alert to the possibility of theft and follow company procedures to minimise theft opportunities.
* Enforce standards of storing stock on the shop floor and back of house.
* Participate in and coordinate all audits and counts.
* Ensure minimal shrinkage according to targets set.
Miscellaneous
* Respond to any reasonable request made by Management.
* You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you by the company from time to time.
Decision Making and Authority Levels
* Must liaise with Head of Retail on day‑to‑day decisions regarding safety, profitability and legal issues within the store.
* Banking and financial takings reconciliation.
* Petty cash control.
You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you by the Company from time to time.
We are an equal opportunity employer and value diversity at our company. We will not discriminate on the basis of sex, race, marital status, disability, age, sexual orientation or religion. We are committed to a fair and accessible recruitment process for all candidates. If you would like us to make any adjustments to the application or interview process, please let us know and we will be happy to support you.
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