PARAMSARA is a niche Indian fragrance house dedicated to redefining Eastern Universalism through perfumery.
Type: Full-time
Key Responsibilities
Brand & Marketing Strategy
* Develop and execute brand and marketing strategy across various markets
* Lead seasonal campaigns and launches across digital, retail, and experiential channels
* Ensure cultural depth, emotional resonance, and consistency across all touchpoints
* Benchmark against culturally led and niche fragrance brands to identify differentiation
Growth & Performance Marketing
* Own paid digital acquisition (Meta, Google, TikTok) directly or via partners
* Drive customer acquisition while protecting brand integrity
* Track and optimize CAC, ROAS, conversion, and retention
* Lead experimentation across creatives, audiences, and funnels
Retail, Partnerships & Activations
* Build relationships with boutique retailers, concept stores, and distributors
* Lead retail onboarding, training, and brand-aligned activations (pop-ups, in-store)
* Initiate culturally aligned collaborations (fashion, hospitality, design)
PR, Events & Storytelling
* Support PR strategy, media storytelling, and brand events
* Oversee brand presence at key fragrance fairs and cultural showcases
* Guide brand voice, copy, and visual storytelling across channels
* Conduct competitive and pricing analysis across priority markets
* Identify growth and expansion opportunities
* Contribute to product ideation with Founder & Creative team
Experience
* 5–10 years in brand, marketing, or growth roles
* Background in fragrance, beauty, fashion, luxury, or premium DTC brands
* Experience with culturally led brands or strong brand identities
* Prior experience in startups or high-growth, entrepreneurial environments
Capabilities & Mindset
* Strong blend of brand thinking and performance marketing execution
* High level of taste, aesthetic judgment, and cultural sensitivity
* Hands-on, adaptable, and comfortable with ambiguity
* Able to translate culturally rooted ideas into globally relevant narratives
* Confident working closely with founders in lean teams
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