CRM Marketing Manager
Salary: £50,000 £57,000 + 15% bonus + benefits
Location: Hertfordshire
Working pattern: Hybrid, 3 days in office
Parking available on site
With so many industries, as a marketer, finding the USP in the product and being able to amplify that sell can be a challenge. The product can be dry, lacks character or doesnt necessarily hold powerful or emotive USPs with the customer.
With this, thats easy and its because the sell is all about feelings, memories and emotions. But its also centred around a product people love.
Their Holidays.
As the CRM Marketing Manager, your role will be owning the lifecycle marketing programme for their holiday segment sitting at the intersection of CRM strategy, campaign execution and commercial impact. With responsibility for the technical build, test, deployment and optimisation of CRM journeys. As well as coming up with new campaign concepts and CRM strategies which could potentially yield value and benefit for the programme overall.
Youll manage an experienced CRM Executive, responsible for their development and growth in the business. Around you will be a wider CRM function of 7, and youll be reporting to the head of division. Its a commercially focused role, looking to drive customer engagement and incremental revenue through data-led m...