Job Description
Initiate is a global market access and health economics consultancy working with novel products designed to help people living with rare or life-limiting disorders.
Our core values are collaboration, empowerment, integrity, and pragmatism. We seek to recruit extraordinary talent in those who not only hold these same values but have a passion to succeed, deliver, and grow.
Job purpose: A key member of the commercial team, you will play a crucial role in enhancing our market presence, expanding client outreach, and supporting business growth initiatives. You will also own the marketing/event budget management, assessing the effectiveness of the impact of our plans.
Responsibilities
Collaborating with colleagues across the company to:
* Create compelling content for professional social media channels, showcasing company services and strengthening our thought leadership within the market access and HEOR sectors.
* Monitor and analyse marketing and sales activities to evaluate performance, effectiveness, and return on investment, being accountable the marketing budget line.
* Conduct targeted outreach to prospective clients to generate leads and expand our business pipeline.
* Maintain and optimise the CRM system to ensure accurate data management and seamless communication tracking.
* Develop and update business development materials—including presentations, case studies, and proposals—to support sales initiatives.
* Contribute to website management, ensuring content aligns with broader business development and marketing strategies.
* Partner with senior team members to identify emerging business opportunities and support strategic planning efforts.
* Assist in planning and coordinating conferences and industry events, bringing together internal experts to develop messaging, managing logistics, promotional materials, and delegate engagement.
* Attend industry events to network with potential clients and gather market intelligence to help improve the effectiveness of our communications.
* Track industry trends and competitor activity to identify opportunities, risks, and shifts in the market landscape.
Why join Initiate?
Career Growth: You will have access to continuous learning opportunities and a supportive environment that encourages professional development. Work and learn alongside industry experts and professionals who share your passion for making a difference in healthcare.
Collaborative Culture: Join a team where your voice is heard, ideas are valued, and collective efforts lead to groundbreaking solutions. Together, we foster an environment where everyone plays a crucial role in our shared success.
Meaningful Mission: Our work revolves around novel products aimed at helping those with life-limiting diseases. Contribute to shaping healthcare outcomes on a global scale, making a meaningful impact that extends far beyond the confines of traditional roles.
About you
* You may be a recent marketing graduate or seeking a new challenge
* Excellent written and verbal communication skills with the ability to craft compelling content and engage effectively with clients.
* Strong organisational skills with the ability to work across multiple projects simultaneously.
* Strong customer service focus.
* Strong attention to detail.
* A strong level of proficiency in MS Excel, Word, PowerPoint, and Canva is essential.
* Ability to work independently as well as collaboratively within a team.
* Agile and flexible.
* Strong problem-solving skills.
* Willingness to travel occasionally for conferences and industry events.
Essential:
* An undergraduate degree in a relevant subject (e.g., Marketing, Business, Life Sciences or a similar field).
* Interest in the pharmaceutical industry or healthcare consulting.
* Fluency in English (written and spoken).
* Flair for creative digital marketing.
* Ability to analyse data
* Relevant work experience, internships and knowledge of marketing tools.
Additional benefits
* 37.5 hours work week
* Competitive salary
* Bonus scheme
* Birthday off
* 25 days holiday (excludes bank holidays)
* 3 days leave 'Privilege Days' at Christmas time
* Healthcare insurance scheme
* Life insurance
* Personalised development programme
* Use of onsite gym and/or subsidised gym