Senior Media Strategy Lead, Store & Services
Why PlayStation? PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
Role Overview
Playing a significant role in Sony Interactive Entertainment’s Global Marketing Department, you will partner with the PlayStation Store & Services Growth Marketing team and lead development of global Media Strategies to support our flagship PlayStation Plus subscription service, and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct). Media strategies should maximise ecommerce revenues & service subscriptions by creating the optimal conditions for highly effective, ROI-driven, direct response campaigns.
In this role, you’ll collaborate with PlayStation’s internal Media planning team and external media agency to ensure strategies are translated into actionable plans of activation. You’ll work with cross-functional marketing teams (e.g., CRM, Owned, Partnerships, Influencers) to monitor media performance and update, iterate, & modify strategies to meet business goals.
You’ll need a keen understanding of evolving consumer behaviors, digital, eCommerce & subscription landscapes, and audience and measurement techniques. You should understand how changing business and category factors impact strategies and be able to provide recommendations to pivot accordingly. An in-depth knowledge of digital media, combined with data-led analysis and creative thinking, is essential.
If you love marketing and the science of attribution, this role offers a fantastic opportunity!
What you'll be doing
* Develop annual global media strategies for PlayStation Store, Plus & Direct to achieve business objectives through innovative, insight-led campaigns.
* Serve as the main contact for media strategy with the Store & Services Growth Marketing team.
* Partner with marketing leaders and teams to develop robust global media briefs annually & quarterly.
* Work closely with the in-house PlayStation Media Planning team to ensure media plans embody the strategy across paid & owned channels.
* Assess how business and category shifts impact strategies and recommend adjustments.
* Lead media strategy discussions in weekly performance forums, driving performance improvements & investment cases.
* Support the evolution towards performance-based marketing.
* Build positive relationships with senior media & marketing partners to enhance media narrative and impact.
* Drive media & creative integration, informing messaging/content development by audience and platform.
Performance Indicators
* Deliver incremental revenue through media analysis, optimization, & iteration.
* Enhance the global media team’s impact, measured by ROI/ROAS, business goals, and internal/external feedback.
* Maintain stakeholder alignment during campaign planning & execution.
* Evaluate media strategy success via performance data analysis and recommend optimizations.
What we're looking for
* Bachelor’s degree or equivalent; preferred in Marketing, Communications, Business, or Economics.
* Approximately 10 years of experience in media planning & strategy, with proven success in global growth & performance marketing.
* Experience in driving eCommerce media strategies across the consumer lifecycle.
* Strategic, data-driven marketer with digital expertise and familiarity with MMM & MTA measurement techniques.
* Comfortable working in matrix organizations, collaborative, and adaptable.
* Experience with global/regional roles preferred.
* AI literacy and experience with emerging media tools.
* Strong leadership, digital competence, and collaborative skills.
Candidate Preferred Qualities
* Authority in growth marketing and demand generation.
* Strategic leadership and stakeholder partnership skills.
* High digital competence and understanding of emerging platforms.
* Ability to leverage complex analysis and AI tools for strategy and decision-making.
* High emotional intelligence, adaptability, and a proactive, results-driven attitude.
Benefits
* Discretionary bonus
* Hybrid working options
* Private Medical Insurance
* Dental scheme
* 25 days holiday/year
* On-site gym, café, soft drinks, bar, cycle garage, showers
Equal Opportunity Statement
Sony is an Equal Opportunity Employer. We consider all applicants without regard to gender, race, religion, age, sexual orientation, or other protected categories. We promote an inclusive environment and encourage everyone to apply. PlayStation is a Fair Chance employer, and qualified applicants with arrest and conviction records will be considered for employment.
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