Key Responsibilities: Develop and deliver a marketing strategy aligned with business goals Lead and develop a high-performing, multi-location team Oversee brand, campaigns, content and trade marketing (B2B & B2C) Ensure compliance with advertising and industry regulations (CAP, ASA, MHRA) Support product launches and international market growth Work cross-functionally with Sales, Product and E-Commerce Monitor performance and drive ROI Manage external agency relationships Contribute to broader commercial strategy What You’ll Bring: Senior marketing experience in a regulated sector (vaping, healthcare, alcohol, FMCG) Proven leadership of in-house and remote teams Expertise in brand, campaign and content marketing Strong grasp of compliance and regulatory frameworks Experience across international markets preferred Commercially aware with strong communication skills Knowledge of digital and e-commerce channels (without trading responsibility) Willing to work from Darwen and travel as needed What’s On Offer Competitive salary 30 days holiday increasing with service Life Insurance Benefit Cashback Health Care Plan (Westfield Health) Discounts on Retail & High Street products (Westfield Rewards) Discounts on our products to assist with smoking cessation Cycle to Work Scheme On site gym (Head Office) On site parking (Head Office) Additional enhanced benefits with service (access to company caravan, enhanced family friendly benefits)