B2B Sales Manager
Location: Molineux
Department: Food & Beverage (F&B)
Hours: Full time, 37.5 hours per week
Contract Type: Permanent
Salary: Competitive
Benefits: Include Life Assurance 4 x Death in Service up to 70th birthday, Club Sponsor Discounts, Access to confidential Employee Assistance Programme and Electric Car / Cycle to Work Schemes
We are Wolves. Progressive, determined, bright, unified and humble. A pack that is hungry for success. Wolves is one of the fastest growing professional football clubs in the UK and also boasts one of the richest histories in the beautiful game.
Formed in 1877, Wolves was a founder member of the Football League and was one of the country’s most successful sides in the fifties and sixties. For two decades the Black Country’s most decorated side won three First Division titles and one of its four FA Cups.
Fast forward 70 years and Wolves are back amongst football’s elite, in the Premier League for an eighth successive season; but now we compete as a sports and entertainment business across multiple brand verticals. As a challenger club, Wolves dare to be different, which is why creating world-class propositions in esports, fashion and music are all part of our ambitious plans.
At Wolves, we don’t simply look to the future, we seize it.
We are committed to safeguarding and promoting the welfare of children, young people and adults at risk. We expect all colleagues and volunteers to share this commitment. This means that the post-holder is required to apply all relevant policies and uphold the Club’s commitment to safeguarding children, young people and adults at risk
Job purpose
To manage the B2B sales process across the various hospitality products, ensuring that departmental objectives and KPIs are met. Account management of key hospitality customers ensuring an excellent experience. Managing a sales team effectively.
Key responsibilities
Lead the B2B sales process within the F&B team
Manage a team of two sales executives within the team
Focus on acquisition growth, conversion rates and customer spend levels
Support the Head of F&B to achieve the department’s objectives & KPIs
Proactively identify, target, and secure new B2B clients across a variety of sectors
Manage, maintain and strengthen relationships with our current F&B corporate clientele with high levels of retention
Conduct effective sales meetings and presentations with F&B team, key stakeholders, and senior executives where necessary
Design and propose tailored proposals and packages that meet client objectives and maximise revenue opportunities
Work closely with the Marketing Department to optimise digital sales across a multichannel sales environment
Contribute to the development of the B2B sales strategy in line with the clubs’ commercial objectives
Achieve and exceed personal and team sales targets
General responsibilities
Compliance with Club policies
Compliance with the Club’s health and safety procedures
Compliance with the Club’s safeguarding policies
To promote the Club’s values of progressive, humble, determined, bright and unified
To work consistently to embed equality & diversity into the Club
To undertake such other duties as may be reasonably expected
To maintain professional conduct at all times
Personal Specification
Essential
Negotiation
Managerial nous with a keen entrepreneurial spirit
Promote, adhere to and implement the Club’s Equality Policy and to work consistently to embed equality and diversity within Club.
Strong communication skills
Internal and external stakeholder relations
Flexibility in working hours
Discreet and confidential
Experience
Essential
Knowledge of current trends and future direction of the hospitality sector
Knowledge and understanding of the product on sale, with particular focus on the tiering of product and profit margins achievable
Understanding of CRM in order to inform decision making and optimise sales
Comprehensive knowledge of B2B sales processes
Held a sales role with a proven track record
Experience of account management
Experience of managing and developing a team
Experience in presenting with an ability to pitch confidently
Experience of B2B sales systems and CRM
Desirable
Understanding of hospitality / F&B as it relates to sport
Technical/work-based skills: skills specific to the job e.g. language competence, typing skills, coaching skills
You may also have experience in the following: B2B Sales Manager, Hospitality Sales Manager, Corporate Sales Manager, Commercial Sales Manager, Business Development Manager (B2B), Corporate Hospitality Manager, B2B Sales, Account Management, Client Relationship Management, Sales Strategy, Lead Generation, Sales Leadership, Team Management, Sales Executive, Sale Manager, etc.
REF-(Apply online only)