Paid Media Lead 12 month FTC*
Salary up to £40k
South Manchester – 2 days a week
Forward Role are supporting a well-established and respected financial services organisation with a strong heritage and commitment to delivering excellent customer outcomes. With a mission-driven approach and strong values at their core, they are renowned for being a fantastic place to work!
The Role
This is a fantastic opportunity for a performance marketing specialist to take ownership of paid media strategy and drive profitable growth across your own set of accounts independently.
Reporting to the Senior Digital Manager, you'll be responsible for planning, executing, and optimising high-performing campaigns across PPC, paid social media, and display advertising channels.
Key Responsibilities
Develop and manage annual budgets for PPC, paid social media, and display advertising aligned with sales targets
Optimise PPC accounts (Google Ads, Bing Ads) and paid social platforms to maximise sales performance and ROI
Drive full-funnel performance marketing, continuously improving lead quality, volume, and conversion rates
Monitor budget expenditure and make strategic adjustments to media spend
Collaborate with creative agencies to develop and test high-converting landing pages
Analyse campaign data across multiple platforms to identify optimisation opportunities
Ensure all marketing materials comply with financial services regulations
The Ideal Candidate
Essential Experience
3+ years in a performance marketing role
Proven track record managing Google Ads and Bing Ads accounts
Experience managing paid social media campaigns
Excellent communication and organisational skills
Strong analytical mindset with data-driven decision-making abilities
Proficiency in Microsoft Office (Word, Excel)
Desirable Experience
Experience with Google Analytics
Knowledge of financial services marketing regulations
Personal Attributes
Collaborative team player who builds strong relationships across all levels
Proactive learner with a growth mindset
Detail-oriented with strong budget management skills
Commitment to delivering excellent customer outcomes
What's On Offer
Competitive salary and benefits package
The opportunity to work for a values-driven organisation with a strong reputation
A supportive culture focused on employee wellbeing
Professional development opportunities
The chance to make a meaningful impact on business performance
***PLEASE NOTE, this is an urgent contract position and so our client is only able to consider candidates who are immediately available or can join within a couple of weeks notice.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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