Overview
Kainos Belfast, Northern Ireland, United Kingdom
Brand & Communications Manager
Join Kainos to shape the future. At Kainos, we’re problem solvers, innovators, and collaborators—driven by a shared mission to create real impact. We value a people-first culture where ideas are valued, growth is supported, and your contributions matter. We are building a world-class brand and communications capability to support growth across global markets.
What you’ll do
* Own and evolve the Kainos brand—from positioning and messaging to visual identity and tone of voice.
* Develop and champion processes that ensure brand consistency across all channels, regions, and customer touchpoints.
* Act as the brand guardian, guiding decisions on usage, tone, and creative direction.
* Equip marketers across the organisation with training, design templates, and creative support to bring the brand to life.
* Lead core corporate communications and act as a trusted advisor on external messaging and brand positioning.
This is your opportunity to take ownership of a well-established brand and shape it for the future—driving impact, visibility, and connection as we expand globally.
Key responsibilities
* Brand Identity & Governance
o Own and evolve the brand—from positioning and messaging to visual identity and tone of voice.
o Develop and champion processes to ensure brand consistency across all channels, regions, and customer touchpoints.
o Act as the brand guardian, guiding decisions on usage, tone, and creative direction.
o Equip marketers with training, design templates, and creative support to bring the brand to life.
* Stakeholder Collaboration
o Work with internal teams—Sales, Product, People, Property—to embed the brand across the business.
o Partner with external agencies, designers, and media partners to deliver impactful brand initiatives.
* Innovation & Growth
o Identify opportunities to evolve the brand in response to market trends and customer needs.
o Support new product and service launches with brand-aligned messaging and creative assets.
o Refine brand positioning and messaging to align with Kainos’ growth strategy.
* Performance & Insight
o Monitor brand health and perception through research and insights.
o Track and report on key brand metrics—awareness, preference, engagement—to inform strategy.
o Own ROI reporting to demonstrate brand impact and drive continuous improvement.
* Corporate Communications
o Lead essential corporate communications, including managing press enquiries and media requests.
o Coordinate PR activities and external communications to amplify Kainos’ voice.
o Ensure consistent messaging across all corporate touchpoints.
Minimum (essential) requirements
* Extensive experience in brand management, ideally within a B2B technology or professional/business services, with clear evidence of success in prior roles
* Experience in developing and implementing brand strategies and plans, including acting as brand guardian for an organisation
* Strong experience working with stakeholders at all levels including senior management
* Highly articulate and comfortable delivering presentations and speaking at events or conferences
* Ability to cultivate ideas, utilising creative writing while holding to branding and messaging direction and strategy
Desirable
* Professional qualifications in marketing and/or specialised area (e.g. CIM)
* Design skills or creative experience desirable
Embracing our differences
At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic. We also believe every candidate deserves a level playing field.
Our friendly talent acquisition team is here to support you every step of the way, and if you require accommodations or adjustments, we encourage you to reach out. We understand that everyone's journey is different, and we can tailor the recruitment process to your needs.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Information Services
#J-18808-Ljbffr