About The Role
Store Managers are ambassadors of the Longchamp brand. They are entrusted with overseeing the day-to-day operations of the boutique, driving commercial results, managing high-performing teams, and delivering a refined and luxurious client experience in line with Longchamp’s heritage and values.
As a Store Manager, you are expected to foster a culture of performance, inclusivity, client-centricity, and continuous growth within your boutique.
Job Purpose
To lead and manage the store to commercial success by inspiring and developing a high-performing team, ensuring operational excellence, and delivering a world-class customer experience aligned with Longchamp’s brand identity and luxury service standards.
Key Responsibilities
Team Leadership & Development
1. Recruit, onboard, train, and retain top talent aligned with Longchamp values
2. Conduct regular performance reviews and coaching sessions
3. Foster an engaging, supportive, and goal-driven team culture
4. Manage team scheduling and delegation to optimize boutique coverage
Client Experience & CRM
5. Champion a customer-first mindset, ensuring an exceptional service journey
6. Build, manage, and grow a VIP client base through clientelling initiatives
7. Drive CRM targets including client data capture, reactivation, and loyalty
8. Resolve complex customer issues with diplomacy and professionalism
Sales & Commercial Strategy
9. Develop and execute sales plans to meet or exceed store targets
10. Monitor KPIs daily, analyse trends, and take corrective action as needed
11. Partner with local management on forecasts, opportunities, and challenges
12. Leverage morning briefs to update the team on current performance and action plan
Operations & Compliance
13. Ensure compliance with operational, HR, security, and loss prevention policies
14. Manage store budgets, payroll, and controllable expenses
15. Oversee stock management, deliveries, inventory accuracy, and shrinkage
16. Lead store audits and ensure all operational procedures are properly followed
Visual Merchandising & Brand Standards
17. Ensure consistent application of visual merchandising guidelines
18. Maintain a pristine and luxury retail environment
19. Coordinate seasonal VM moves
20. Uphold the highest standards of store presentation
Key Performance Indicators (KPIs)
21. Boutique sales revenue and profitability
22. Average Transaction Value (ATV) and Units per Transaction (UPT)
23. Client retention, CRM growth, and VIP sales contribution
24. Staff turnover, development, and engagement scores
25. Visual compliance and marketing execution
26. Stock accuracy and shrink reduction
27. Operational audit scores and loss prevention compliance
28. Mystery shopper scores and client satisfaction (NPS)
About You
Skills & Qualifications
29. 5+ years of progressive experience in luxury or premium retail, including at least 2 years in store leadership
30. Proven ability to lead and inspire teams to exceed sales and service goals
31. Strong commercial and operational acumen
32. Proficiency in CRM systems, POS, and retail management tools
33. Excellent interpersonal, analytical, and problem-solving skills
34. Fluent in English (additional languages a plus)
35. Proficient in Microsoft Office (Excel, Word, Outlook)
Person Specification
36. Visionary and empowering leader who leads by example
37. Strong sense of ownership, accountability, and integrity
38. Client-focused with a refined and polished presence
39. Adaptable, composed, and able to manage change effectively
40. Strategic thinker with attention to detail and strong execution skills
41. Energetic, collaborative, and performance-driven on with innovation.