Title: Market Intelligence Senior Analyst
Location: Peterborough, UK
Work Mode: Hybrid (3 days onsite, 2 days remote)
Type: Contract, 12 months initial duration with high potential for extension (up to 14-15 months)
Responsibilities:
Conduct in-depth market research and analysis to support strategic business initiatives.
Develop and maintain reports and internal portals delivering market insights and macroeconomic context.
Utilize AI tools for rapid bespoke research projects and data-driven insights.
Lead initiatives to share market trends, competitive activity, and industry developments across the organization.
Collaborate with internal teams to identify commercial growth opportunities through market intelligence.
Design and execute Voice of the Customer (VoC) and Voice of the Business (VoB) programs to gather targeted insights.
Support customized research requests from Marketing, Product, and Business Development teams.
Build and maintain detailed market models including market size, share, and growth projections.
Foster a culture of knowledge sharing and intelligence-driven decision-making within the organization.
Requirements:
Bachelors degree or equivalent in Marketing, Sales, Business Administration, or related field.
3 to 5 years of relevant experience in strategy, business analysis, marketing, or market research.
Proven experience in market intelligence, business analytics, or related disciplines is preferred.
Familiarity with demand planning activities and coordination between sales and supply chain is a strong plus.
Proficient in Salesforce and database management for operational purposes.
Skilled in Power BI for data visualization and advanced Excel for data analysis and reporting.
Experienced in SharePoint and AI tools for research and analysis.
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