The Role
You will be responsible for identifying, qualifying, developing, and closing net‑new Pinewood customers within UK dealer groups. You will own the full sales cycle, from first meaningful engagement through to signed contract, working closely with pre‑sales, product specialists, and senior leadership. Success in this role requires confidence selling into complex dealership organisations, managing multiple stakeholders, and positioning Pinewood credibly against legacy DMS platforms and peripheral systems. Whilst this is a hybrid role, you will be expected to be in our office either in London or Solihull 2 days per week.
Key Responsibilities
* Win new Pinewood customers across UK automotive dealer groups
* Own and deliver against a new‑business sales quota (ARR / bookings)
* Proactively generate pipeline through outbound activity, partners and events.
* Work with pre‑sales to run structured discovery aligned to dealership operations and core systems
* Manage long, multi‑stakeholder sales cycles from qualification through close
* Lead commercial discussions, proposals, and contract negotiations
* Position Pinewood competitively in DMS evaluations and re‑platforming exercises
* Maintain accurate pipeline management and forecasting within CRM
* Collaborate closely with pre‑sales to deliver value‑led DMS demonstrations
* Engage confidently with senior buyers including Dealer Principals, MDs, CFOs, COOs, IT and Digital leaders
Requirements
* Proven experience as an IC in a new‑business / hunter role within B2B SaaS and enterprise software
* Strong knowledge of DMS platforms and dealership systems supporting sales, finance, service, and parts
* Experience selling into operationally complex, multi‑site dealership organisations
* Track record of closing net‑new customers
* Comfortable generating pipeline as well as closing it
* Experience managing formal buying processes and procurement cycles
* Strong commercial acumen, negotiation and influencing skills
* Disciplined approach to qualification, deal strategy, and forecasting
* Understanding of dealership group structures and decision‑making dynamics
* Familiarity with structured sales methodologies (e.g. MEDDPICC)
* Experience positioning against established or incumbent enterprise platforms
What Success Looks Like
* High‑quality, well‑qualified new‑business pipeline
* Clear deal ownership with defined close plans
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