We are growing at Geely Auto UK!
We are looking for a Paid Media Executive who operates at the forefront of the industry and stays ahead of the fast‑moving world of paid media. This is a newly created role where you will manage and influence delivery of the paid media strategy for a new automotive brand, building campaigns from the ground up and making a direct impact on brand awareness, lead generation and sales.
This role would particularly suit a recent graduate or equivalent level candidate who is looking to develop their expertise in a fast‑paced environment while taking ownership and growing with the brand.
You will work hands‑on across all channels, both BTL and ATL, partnering closely with our paid media agency to create, manage and optimise campaigns that consistently deliver high‑intent, high‑quality leads. This role is ideal for an ambitious paid media specialist who is excited by innovation, driven by performance and ready to make a real impact in a fast‑paced, high‑growth environment.
Main Responsibilities
* Plan, build and execute end‑to‑end paid media campaigns across OOH, TV, Radio, Google Ads, Meta and other relevant platforms.
* Ensure creative is delivered and trafficked to paid media agency to align with media plan.
* Set up new accounts, conversion tracking and reporting dashboards with our newly onboarded paid media agency.
* Develop a lead generation strategy focused on driving quality traffic and maximising conversion rates.
* Monitor, analyse and optimise campaigns on an ongoing basis to improve CPL, CPA and overall ROI.
* Work closely with sales teams to understand lead quality and adjust targeting and messaging accordingly.
* Align paid and organic social strategies and share insights across channels.
* Manage budgets effectively to ensure spend aligns with business goals and budget is reconciled versus spend.
* Stay up to date with platform changes, best practices and emerging paid media trends, particularly within automotive and financial services.
Education, Training and Experience
* Proven experience working on paid media campaigns in a lead‑generation environment.
* Background in paid media across both ATL and BTL channels, including TV, OOH, Radio, Google Ads and Meta Ads.
* Experience working with a brand entering a new market or launching a new product either in‑house or in an agency.
* Analytical mindset with the ability to use data to inform decisions and drive performance.
* Experience optimising for lead quality and ROI rather than volume alone.
* Comfortable managing multiple priorities at once.
* Experience within a paid media agency is desirable but not essential.
* Confident communicator who can work collaboratively across marketing and sales teams.
Skills & Personal Characteristics Required
* Thrive in the moment.
* Competitive mindset – to grow our community.
* A strong team player.
* Communication skills.
What can we offer you beyond the salary?
* Geely ECOS scheme
* x6 Life assurance
* Enhanced Maternity and Paternity Pay
* Medicash
* Bike2work scheme
* Salary Extras
We Are An Equal Opportunities Employer
At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.
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