Location: Hybrid (typically 2 days per week in Watford)
In this newly created role, you'll be our in-house expert across all detail of our digital performance channel mix, managing a significant share of the marketing budget and delivering measurable results that support both national and local growth.
This role is perfect for someone who lives and breathes digital – channels, platforms, ad tech & martech and wants to drive real business impact in a fast-moving, leads-based B2C environment.
What You'll Do
* Lead the Strategy & implementation our full digital channel mix: (Google Ads / PPC / Performance Max, Paid Social (Meta, TikTok, LinkedIn, etc), Programmatic Display & Retargeting, Ratings & Reviews (Trustpilot, Google Reviews, etc.) YouTube, Affiliate & Partnership Marketing and Native Advertising & Content Distribution Platforms).
* Take a growth performance-led, always-on acquisition approach – with regular testing, learning and optimisation with a focus driving acquisition and measurable conversion.
* Own and optimise our organic digital ecosystem setting the SEO strategy and roadmap and owning our local search strategy at scale
* Work closely with three Digital agencies (development, marketing and campaign), to plan and execute high-growth performance campaigns
* Be the GA4 and dashboarding expert – confident building reports, interpreting performance, and supporting the team with actionable insights across the full funnel channel mix, attributing the right investment V's return and customer KPI's
* Support the Head of Growth in managing tech dev workstreams across our AdTech and Martech stack – including tagging, tracking, integrations and automation
What You'll Bring
* Consolidated experience in a senior-facing digital marketing role – ideally within both B2B and B2C based businesses
* A real expert across paid and organic – you know the levers, the platforms, and how to scale performance.
* Obsessed with hyper-local targeting and customisation – not just volume of ads - but reaching the right people, in the right places at the right time.
* A full funnel thinker with an optimisation mindset – always looking for efficiencies, smarter spending, balancing long-term growth over short-term fixes.
* Expert in GA4, Looker Studio (or similar), conversion tracking, UTM strategy and attribution models
Why Medivet
Joining Medivet means becoming part of a nationwide community that puts care at the heart of everything we do. You'll work with a collaborative, people-first team where your expertise will be valued and your work will make a genuine impact on the lives of our colleagues and the animals they care for.