Country Manager – Denmark
At Myprotein, being a Country Manager means leading one of the world's largest online sports nutrition brands within a fast‑paced, innovative e‑commerce ecosystem. You will own and drive the overall strategy and performance for the Danish market, with full accountability for trading, growth and brand presence. Working closely with senior leadership, you'll shape the market strategy, leverage advanced tools and insights, and collaborate cross‑functionally to deliver best‑in‑class results. This role offers strong ownership, visibility and clear progression opportunities within a global, high‑growth business.
Responsibilities
* Take full ownership of the Myprotein Denmark e‑commerce business, including P&L, sales performance and strategic growth.
* Define and execute the e‑commerce and trading strategy for the Danish market.
* Monitor and optimise key site metrics including GP, conversion rate, bounce rate, AOV, exit rates and traffic (new vs returning).
* Use analytics and in‑house reporting tools to understand customer behaviour, optimise the user journey and drive performance.
* Lead and implement the influencer marketing strategy for Norway, including ownership and expansion of the influencer database.
* Drive brand awareness through localised campaigns, partnerships and creative initiatives.
* Collaborate with central digital marketing teams to identify new opportunities to grow traffic and improve performance across all channels.
* Identify and execute innovative strategies to acquire new customers and retain existing ones.
* Oversee pricing, promotions and commercial planning to ensure profitability and achievement of GP targets.
* Own CRM strategy and life‑cycle marketing initiatives to grow and engage the Danish customer base.
* Align monthly and quarterly commercial targets with trading plans and campaign activity.
* Ensure best‑in‑class website merchandising, including optimisation of banners, landing pages, category pages and product pages.
* Work cross‑functionally with design, content and product teams to deliver a high‑quality, localised customer experience.
* Identify new growth opportunities and continuously improve brand positioning and market share in Denmark.
* Fluent in Danish and English (written and spoken).
Qualifications
* Proven experience in e‑commerce, digital marketing or online trading – ideally with ownership of a market or P&L.
* Strong analytical skills with the ability to interpret data and translate insights into action.
* Commercial mindset with experience managing pricing, promotions and revenue growth.
* Excellent collaboration and stakeholder management skills.
* Highly results‑driven, proactive and comfortable working in a fast‑paced environment.
* Experience with influencer marketing and CRM strategies is advantageous.
* Knowledge of the nutrition, fitness or wellness industry is a plus.
We are THG, a global e‑commerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we are powered by a team of over 2,500 people who work together, lead by example and think BIG. With us, you'll go further, faster.
Role: Country Manager – Denmark
Brand / Business Unit: Ecommerce | Myprotein
Reporting to: Regional Manager
Location: THG HQ (WA15 0AF) Manchester – Office based
Benefits
* Access bespoke development programmes designed and delivered by our in‑house L&D team.
* Develop your expertise through our upskilling programme delivered in partnership with an industry‑leading training provider.
* 25 days annual leave plus bank holidays.
* Enjoy your birthday off – we don't want to work on our birthday!
* Enhanced maternity and paternity pay, depending on length of service.
* Up to 10 days compassionate leave.
* Buy back up to 3 days each year.
* Unlock 2 days volunteer leave after 12 months.
* Access face‑to‑face and virtual appointments with our in‑house GP.
* Access our 24/7 Employee Assistance Programme (EAP), provided by Bupa.
* State‑of‑the‑art on‑site gym.
* Access to our on‑site physio.
* Save up to 12 % on the cost of personal tech through our salary sacrifice scheme.
* Subsidised bus pass from Manchester City Centre to our ICON office.
* Up to 50 % staff discount on THG brands.
* On‑site staff shop.
* Refer successful candidates and receive up to £1,000 when they pass probation.
* Anniversary gifts when you hit 5 and 10 years of service.
We are an equal opportunities employer.
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