Digital Marketing Manager – Leeds (Hybrid Working)
Drive growth. Own performance. Shape the future of digital acquisition. If you’re a performance‑driven digital marketer who thrives on owning results, scaling channels, and making a measurable commercial impact, this is your opportunity to step into a high‑visibility role at the heart of an ambitious growth journey. At Markel, we’re not just building marketing campaigns, we’re fueling the success of over 70,000 small businesses across the UK. With plans to more than double our Direct business by 2030, digital acquisition is central to that journey.
What you’ll be doing:
You’ll take full ownership of digital acquisition performance across our Direct brands (Markel Direct and Caunce O’Hara), leading strategy and execution across paid and organic search.
Performance & Paid Search:
* Lead and evolve PPC strategy across high‑spend accounts.
* Optimise campaigns to improve Return On Investment (ROAS) and cost per lead.
* Manage and challenge agency performance to deliver results.
* Forecast lead volumes and performance with a commercial lens.
Organic Search / SEO:
* Drive organic traffic growth in highly competitive markets.
* Deliver technical SEO, on‑page optimisation, and digital PR initiatives.
* Build authority through backlink strategies and content optimisation.
* Stay ahead of evolving search trends (including generative search).
Strategy, Insight & Collaboration:
* Own performance reporting using tools like Google Analytics & Tag Manager.
* Partner with UX/CRO, campaigns, and content teams to optimise journeys.
* Manage website content and ensure compliance in all communications.
* Balance critical thinking with hands‑on delivery.
Essential Experience:
* Strong background in PPC / performance marketing.
* Proven success managing large media budgets.
* Experience delivering against lead or revenue targets.
* Solid understanding of SEO strategy and execution.
* Data‑driven attitude with strong analytical skills.
* Experience working with agencies and holding them accountable.
Nice to Have:
* Financial services or regulated industry experience.
* Technical SEO knowledge (e.g., schema, tagging, tracking).
* Experience forecasting and planning performance outcomes.
What’s in it for you:
* Competitive salary + 20% bonus plan.
* Hybrid working (3 days in Leeds).
* 25 days holiday + option to buy/sell.
* Private medical & dental cover.
* Excellent pension, life assurance & income protection.
* Genuine career development opportunities in a growing business.
Equal Opportunity & Diversity Statement
Markel celebrates the value of a diverse workforce that brings experience and expertise from a wide variety of backgrounds and life circumstances. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided with all reasonable accommodations to be able to participate in the job application or interview process and to perform essential job functions if successful.
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