Salary: £55,000 - 55,000 per year Requirements: Strong SQL skills and experience working with large-scale data warehouses Proven experience delivering end-to-end analytics projects from concept to implementation Established B2C CRM expertise, including customer journey design, targeting and analytics Exceptional analytical thinking with the ability to present insights clearly to non-technical audiences Experience in stakeholder management, prioritisation and working independently A collaborative mindset with experience mentoring or coaching others Desirable: Experience with data visualisation tools such as Power BI Desirable: Familiarity with campaign management platforms such as Salesforce Marketing Cloud Responsibilities: Lead and champion best practice in CRM analytics, data storytelling and visualisation Act as a subject matter expert on campaign measurement and performance analysis Collaborate with Marketing teams to understand objectives and shape effective campaign strategies Deliver deep customer and campaign insights to inform marketing plans and CRM strategy Drive continuous improvement by introducing new tools, techniques and ways of working Provide actionable, data-driven recommendations to increase engagement and maximise ROI Coach and support colleagues, sharing knowledge across the team Technologies: CRM Support Marketing Power BI SQL Salesforce Cloud More: We are looking for a Senior CRM Analyst to play a pivotal role in driving data-led decision-making and enhancing customer engagement. This is an exciting opportunity for an analytical and commercially minded professional to shape CRM strategies, influence marketing performance and deliver measurable impact across the business. You will act as a trusted expert, partnering closely with our Marketing teams to design, analyse and optimise campaigns, turning data into actionable insights that make a real difference. We are a forward-thinking team where data drives decisions and innovation is encouraged. This role offers the chance to influence strategy, collaborate across teams, and see the direct impact of your work on customer experience and business performance. We value and respect difference in all its forms, and we encourage our people to be themselves. If your skills and experience do not perfectly align, we still want to hear from you if you believe you can make a unique contribution through your values and behaviours. last updated 24 week of 2026