Brief Overview
This is a role which would suit someone who has gained exposure across the whole digital marketing mix, but is keen to focus on content management, agency liaison & helping this mega business grow within the international market, but specifically China.
The organisation is undertaking a real period of growth within their marketing team and whilst this role is initially a 12-month contract, there is a real hope that it will become permanent.
The role:
Our client specialises in property & lifestyle and as well as having a huge UK presence, they’re looking to expand internationally, and they’ve identified China as a big target market for them so this role will be all about handling digital for both the UK and for building this new market.
The role has lots of different elements, and the main focus will be providing support on all things digital to the Digital Marketing Manager. You’ll be responsible for managing content & performance updates from a CMS perspective and liaising with multiple external agencies who will deal with a lot of the technical aspects of PPC and SEO. You’ll be involved with 3rd party listings management, SEO optimisation and paid digital execution as well as international social media marketing.
From an international perspective, you’ll liaise with their agency partner for WeChat, building their mini programme to maximise enquiries and develop plans to launch into new Chinese focussed channels including Red and Baidu.
You’ll report into the Digital marketing manager, and also liaise with the wider marketing team including content and CRM specialists.
What we’re looking for:
We’ll say it at the start to get it out of the way, this client is unable to consider candidates without a permanent leave to remain in the UK.
This role is perfect for someone who favours web analysis & CMS rather than someone who wants creativity on a daily basis. You’ll want to delve deep into analytics platforms to understand what is working and why and to make recommendations for improvements, and you’ll relish the opportunity to work with external agencies.
Our client knows that they’re after a lot with this role so whilst it would be favourable to have someone who is a Mandarin speaker or who has previous experience of utilising WeChat, they would consider candidates who have had exposure to developing international digital marketing strategies who also have 1-2 years proven experience of digital marketing under their belt.
You might currently be working in a role where you are involved heavily with a CMS system or where you use 3 rd party listing sites – property, hotels, or retail, but you’ll definitely have experience of liaising with agencies. You must have experience of google analytics and reporting.
Personality is going to be absolutely key to this role – you’ll be confident, a self-starter and be keen to talk about the numbers, not just crunch them and you’ll have a willingness to learn.
What’s on Offer?
This role is available as a 12 month fixed term contract, with the potential to turn into a permanent role, but this is not guaranteed at this stage. Based in Birmingham, you’ll need to be able to get into the office once or twice per week.
This is an opportunity for someone to step up from an assistant level role and really learn new things with an organisation which is really growing. Salary is £28-32k depending on experience.