Posted: 17 June
The role
Vacancy NameRegional Marketing Executive (UK Wales and SW)- CardiffVacancy NoVN2221Employment TypePermanentDurationN/ALocation CityCardiffLocation CountryCompany DescriptionXeinadin was established in 2019 when a number of leading business advisory and accountancy practices across the UK and Ireland came together to re-imagine the future of accountancy. Our collective mission to provide locally forged, trusted business advice to SMEs through forward-thinking, close-knit relationships remains pivotal to our growth. It's our people who drive our business forward, and we offer them future-focused career opportunities whilst supporting individual specialisms. Our regional offices of over 3000 colleagues operate collaboratively, combining collective expertise to maximise potential.DescriptionWe’re looking for a commercially minded Regional Marketing Executive to support the delivery of marketing activity across our Wales and South West region.This role sits within a team of regional marketing leads and will work closely with colleagues across operations, business development, and central marketing.You’ll play a key role in:Delivering local marketing campaigns and activitySupporting client growth through effective marketingBringing to life our service line expertise (Audit, Tax, Advisory) within the regionThis is an ideal opportunity for someone looking to step into a broader, stakeholder-facing role with increasing ownership and visibility.Key ResponsibilitiesRegional Marketing Delivery:Support the execution of regional marketing plans aligned to growth prioritiesCoordinate local campaigns, events, and initiatives to increase brand visibility and client engagementDevelop marketing collateral tailored to local markets and sectorsEnsure consistent and effective use of brand across all regional activityStakeholder Engagement:Partner with office leads and fee earners to identify marketing opportunitiesAct as a key point of contact for marketing support within the regionManage and prioritise marketing requests, ensuring timely and high-quality deliveryWork collaboratively with central marketing teams (digital, PR, design, CRM)Service Line Focus:Support the promotion of core service lines (Audit, Tax, Accounts, Advisory) across the regionHelp identify opportunities to cross-sell and upsell services to existing clientsWork with service line leads to align campaigns with commercial prioritiesDevelop content and materials that position the firm as a trusted advisorBusiness Development & Bids:Assist in the preparation of high-quality pitch and tender documentsSupport local business development team and partners with targeted marketing campaignsContribute to improving win rates through strong, consistent messagingCampaigns, Content & Channels:Coordinate local email marketing campaigns and maintain CRM data qualitySupport the delivery of PR and local communications activityCreate and adapt content for social media, events, and campaignsMeasure and report on campaign performance where requiredEvents & Local Profile:Support the planning and delivery of events, webinars, and networking activityEnsure the firm maintains a strong presence in local markets and sectorsKey Requirements2–4 years’ experience in a B2B or professional services marketing roleExperience working in or alongside accountancy or professional services (Audit / Tax / Advisory)Strong stakeholder management and communication skillsExperience supporting marketing campaigns and eventsComfortable working across multiple projects and prioritiesAdditional RequirementsExperience supporting tenders / pitchesKnowledge of CRM systems and email marketing toolsExperience collaborating with service line or sector teamsProactive and organised, with strong attention to detailCommercially aware and interested in how marketing contributes to growthA team player who enjoys working with a range of stakeholdersKeen to develop and progress within a regional marketing structureModelOffice BasedSalaryCompetitiveBenefitsBenefitsCompany Pension Scheme25 days of annual leave + bank holidaysAdditional annual leave days from certain levels of seniorityAbility to buy up to 5 days of annual leave to reach a maximum of 30 days per annumBusiness closure over Christmas*Life Assurance x4 annual salaryEnhanced family leave policiesEnhanced Company Sick PayEmployee Assistance Programme – 24/7 support, free and confidentialCorporate Discounts PlatformFlexible Benefits platform with ability to opt-in to various insurances (level of seniority dependent & self-funded at corporate rates) such as:Critical Illness CoverCash planCycle to workEye careDentalsubject to exceptions and business needs
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